Kids Take Up the Green Cause

South African mall puts the fun in recycling.

If Recyclaville sounds to you like a fanciful creation, you're partially right. It doesn't exist—yet. It's what a primary school student imagined for her ideal future, and it was just the kind of creativity that a South African shopping center[...] Tactics Subscribers Read More...

ICONSIAM’s Big Draw

Charity Partnerships, Community Room

This brand story might stick in shoppers’ mind well past the thrill of the retail find.

There's a little current of excitement that comes from uncovering unique artisanal products at an affordable price. Shoppers will find plenty of them at Art Story by Autistic Thai, the small installation of artworks for sale that the Autistic Th[...] Tactics Subscribers Read More...

Diversity on Display at The Square

Community Relations, Community Room

A shopping center’s simple drum circle breaks new ground and a world record.

Diverse and united community or pressure cooker? Fostering the former to avoid the latter takes more than slogans and good intentions. It requires collaboration and some key players to drive initiatives, as a city council and shopping center tea[...] Tactics Subscribers Read More...

No Barking Required to Raise Awareness

Community Relations, Community Room

Antara Fashion Hall issues a quiet yet visually powerful call to end animal abuse.

They were the picture of good behavior, giant French bulldogs that sat quietly in various parts of Antara Fashion Hall (Antara) in Mexico City. During the entire month of March, the sculptures that local artists realized introduced shoppers to n[...] Tactics Subscribers Read More...

Shoppers Rise Against Hunger

Charity Partnerships, Community Room

Blue Route Mall made feeding children its cause this past Human Rights Day.

Blue Route Mall (Tokai, South Africa) set the bar high when it hosted a meal-packing event to mark its country's Human Rights Day this past March 21. In partnership with Rise Against Hunger (RAH) and African Bank, it issued a call to local volun[...] Tactics Subscribers Read More...

Ashton Arcades Focuses on Mental Health

Charity Partnerships, Community Room

A successful holiday competition led to a year-long partnership.

When Ashton Arcades (UK) held The Gift of Giving campaign last holiday season, it was an opportunity to share some feel-good moments with shoppers. A couple of lucky winners would each win a prize basket for a deserving loved one and £100 (US$1[...] Tactics Subscribers Read More...