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Community Room

What’s Next: Mall Car Shows With an EV Twist

Community Room, Sustainability

Private EV owners form an integral part of WEM’s car show.

To help cap off National Drive Electric Week, West Edmonton Mall (WEM – Edmonton, Canada) will host an EV Car Show this coming Saturday. More than your typical static vehicle display, the event's organizers will tap into a valuable informatio[...] Tactics Subscribers Read More...

This Is How You Wrap Up a Marketing Season

Community Relations, Community Room

Holt Renfrew Centre hits the streets to celebrate the last days of summer.

There's a new bicycle ice-cream cart roaming the streets of Toronto, Canada, and it's Holt Renfrew Centre's way of connecting with local shoppers after completing its interior renovations, right in time for the launch of the fall/winter fashion [...] Tactics Subscribers Read More...

This Outreach Initiative Is Etched in Steel

Charity Partnerships, Community Room

UK center shows its commitment to fighting heart disease is anything but fleeting.

Public art has a way of making an impact at first glance and then drawing people in for a more intimate experience. Those are the same qualities that engaging community outreach campaigns possess, as one ongoing British fundraising project has s[...] Tactics Subscribers Read More...

Tapping into the Retro Vibe

Community Room, Fundraisers

Nostalgia is one powerful marketing hook for community-building events.

If you're looking for new ideas to pull shoppers by the heartstrings and get them involved in your community endeavors, start digging into your past. Given a fresh visual merchandising treatment, retro retail schemes make ideal concepts for spec[...] Tactics Subscribers Read More...

Room to Grow

Community Room, Customer Service

Malls are becoming essential in delivering on-site community services that have little to do with shopping.

It doesn't matter where you live, it seems like budgets for community services are shrinking. As it happens, an Aussie shopping center has found a way to step in to fill the gap and help its adult shoppers acquire new skills and improve their ca[...] Tactics Subscribers Read More...

CSR Concern Sparks New Retail Space Planning

Community Room, Sustainability

A Canadian developer shows its deep urban roots with a food security-oriented project.

Rooftop decks and skyline views have always been associated with a posh urban life, one that’s somewhat disconnected from the daily struggles of ordinary folks. The perception is slowly changing, though, as developers look for innovative uses [...] Tactics Subscribers Read More...

Stockland Releases The Dad Edit

Community Relations, Community Room

The collaborative campaign creates a community among men experiencing fatherhood in myriad ways.

Three months after delivering a major Mother's Day outreach campaign in collaboration with Western Sydney University, Stockland has now teamed up with Australian Men's Health magazine to present an open-letter editorial series written by dads fo[...] Tactics Subscribers Read More...

Out to Clean Up Their Act

Community Room, Sustainability

Retail destinations are trying to find a balance between driving productivity and protecting the planet.

Shoppers recently backed the movement to clean up the ocean when they attended recycling workshops at Caneland Central (Mackay, Australia) as part of Plastic Boutique’s “Pledge to the Planet” project. Besides greater awareness of the impac[...] Tactics Subscribers Read More...

Free to Feed, and in Plain View

Community Relations, Community Room

This campaign takes a UK mall back to the basics of community relations.

Hashtag campaigns have proven their worth in spreading the word quickly to back various causes. Providing a physical stage to facilitate in-person encounters only amplifies the message and makes it more relatable, which is exactly what a UK shop[...] Tactics Subscribers Read More...

Finally, a Mall Club for Dads

Community Relations, Community Room

Stockland Baldivis and its community partners offer fathers a local network.

Mothers have long been the priority for shopping centers' parent-focused support programs and special events, but Stockland Baldivis in Western Australia has broken out of that mould. Every Monday morning (10:30-noon), it hosts a free meet-up wh[...] Tactics Subscribers Read More...

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