Splashing around a water fountain isn't what first comes to mind when thinking of Santa on his sleigh unless you were celebrating the holidays Down Under. Given the craziness of the season, a mall amenity that calmed shoppers' nerves and kept l[...] Tactics Subscribers Read More...

Using the word "terrorism" used to be a PR risk when referring to shoppers' exposure to criminal activity, but not anymore. This past holiday season, Cabot Circus in Bristol (UK) openly supported the Counter Terrorism Policing campaign to keep [...] Tactics Subscribers Read More...

Sprawling car parks don't tend to be shopping centers' best design features, but it doesn't mean that they can't inspire creativity. At a time when developers are expected to demonstrate the value of every square inch of their properties, findi[...] Tactics Subscribers Read More...

There are advocates of public art in commercial spaces and champions of inclusive shopping experiences. The Palms (Christchurch, New Zealand) managed to merge the two causes this past December 3 when it partnered with SkillWise to mark the Inte[...] Tactics Subscribers Read More...

Aussies love their grab-and-go coffee. The evidence is there—more than one billion disposable cups used each year. That means a lot of people are walking around with a buzz and, unfortunately, most of those cups end up in landfill and are est[...] Tactics Subscribers Read More...

The power of a community fundraiser needn't be judged by how many attendees leave looking solemn and teary-eyed. The marketing team at The Market Shops in Florida knows a thing or two about that. It's just wrapped its most successful drive ever[...] Tactics Subscribers Read More...

What can be done about growing food insecurity? The answer coming from an increasing number of retail shops and shopping center operators is a lot. Various schemes are emerging, including a new Australian partnership that diverts unwanted yet e[...] Tactics Subscribers Read More...

With every step that workers take inside the Globalworth Tower in Bucharest, Romania, they're helping to produce electricity to power a number of high-tech lobby features. Covering 430 sq. ft. and harnessing the impact from daily traffic of 30,[...] Tactics Subscribers Read More...

intu Potteries (Stoke-on-Trent, UK) has managed to make shoppers with hidden disabilities more visible to its service staff without putting them in a proverbial fishbowl. It's just added another initiative to reinforce that commitment, becoming[...] Tactics Subscribers Read More...

There's a reason why heroes often go unsung: Most of the time, nobody knows who they are. Westfield is changing that in 40 communities across Australia and New Zealand with its Local Heroes grant program.

This year, the developer is support[...] Tactics Subscribers Read More...