Recess for Adults? Only in New York City

Amenities, Community Room, Customer Service

District partnership offers grown-ups a break from their 9 to 5 routine.

On any given weekday, if you stroll along east side Broadway in New York City to catch a few sun rays, chances are you'll be surprised by an unusual sight: Midtown Recess…for adults. It's a wellness program that keeps local workers coming bac[...] Tactics Subscribers Read More...

Reading Between the Aisles

Charity Partnerships, Community Room

Community engagement is the main purpose of this bookish pop-up social enterprise.

It's easy to view Carpe Librum as a relic of the past, a place where rows of floor-to-ceiling bookshelves provide a refuge to those who can't quite face a future of digital reads and audio files. There's actually much more to this low-price emp[...] Tactics Subscribers Read More...

Small Gestures, Big Changes

Community Room, Fundraisers

The Mall Luton joins community partnership to tackle homelessness.

Shopping center marketers have become very skilled at turning their properties into promotional platforms for both tenants and partner brands. The Mall Luton (UK) didn't need to give up much of its real estate to use that strategy for community[...] Tactics Subscribers Read More...

Heart Month: Beyond Sweets and Flowers

Community Relations, Community Room

Visual artist partners with Bayer US on mall installation to raise awareness of heart attack prevention methods.

Valentine's Day is big business and every year it generates a lot of media coverage. Bayer grabbed the opportunity to take its CSR message to the retail floor and focus the public's attention on a heart matter that doesn't involve Cupid match-u[...] Tactics Subscribers Read More...

intu Gets Chatty About Mental Health

Charity Partnerships, Community Room

Time to Talk Day a choice occasion to take the stigma out of mental health distress.

The new common area seating at intu Potteries (Stoke-on-Trent, UK) is more than a place to rest between bouts of shopping. Today, officially the nation's Time to Talk Day, it's also a safe haven for visitors to start conversations about mental [...] Tactics Subscribers Read More...

Victoria Center to Bring Back Pop Up Park

Community Room, Special Events

This year, Melbourne University students will add a sustainability awareness initiative to the two-month event.

Murnong Street in Stockland Point Cook's dining precinct (Victoria, Australia) will soon morph into a Pop Up Park again, as the CoLocal non-profit brings its hub back to the center with the support of Wyndham City Council, area businesses, and [...] Tactics Subscribers Read More...

What’s Next: Health and Wellness Pop-ups

Community Room, Customer Service

Dr Jan Astin’s Mammography Van is headed to Hamilton Mall.

If you think that truck tours are just for street food and small fashion capsules, think again. With CBD and suburban communities alike seeking more effective ways to support public health and promote wellness, professionals are hitting the roa[...] Tactics Subscribers Read More...

Here’s Why You Need a Year-round Photo Program

Community Relations, Community Room

Selfies and Instagram-ready walls are all the rage, but sometimes shoppers are just as happy to smile and pose for the pros.

We know, Santa's gone home. But if you're delivering the memorable mall experience that you promised shoppers, then there will be plenty more moments to capture on camera over the coming months.

Sure, there are big moments like Valentine's D[...] Tactics Subscribers Read More...

Stockland Donates $500K for Relief Efforts

Community Relations, Community Room

Donations from developers and the public continue to pour in to support affected communities.

Stockland is the latest developer to step in with a big donation to sustain relief efforts as bushfires rage on across Australia. It pledged A$500,000 (US$342,700) toward relief, recovery, and rebuilding initiatives.

"Like all Australians, [...] Tactics Subscribers Read More...

A Tough Start to 2020 Down Under

Community Room, Fundraisers

An Aussie center shows its solidarity with a fundraiser to aid bushfire victims.

Pacific Fair, for one, has just announced that over A$307,000 (US$210,800) was raised for the bushfire appeal at this past weekend's 2020 Pacific Fair Magic Millions Polo. Event ambassadors, customers, and celebrities alike pitched in to suppor[...] Tactics Subscribers Read More...