This Is What Happiness Looks Like

A couple of GPT Group properties are intent on raising their happiness scores with child-focused giveaways.

The realities of life during a pandemic might be too complex for the average child to conceive, but how to deal with them is fairly simple: Do more of the little things that make you happy. Highpoint and Casuarina Square, two of The GPT Group's[...] Tactics Subscribers Read More...

Sweet Tidings for Seniors from Hyperdome

Community Relations, Community Room

The Aussie center and its tenant bakery delivered some cheer to local care home residents.

Dealing with isolation has been an ongoing human challenge ever since nations began imposing social distancing rules to combat the spread of the coronavirus. For many seniors living in care homes, though, it's unfortunately nothing new. So a co[...] Tactics Subscribers Read More...

Glen Eagle Square Curbs Food Losses

Community Relations, Community Room

This meal program offered relief to retail and hospitality’s unemployed.

What do you do when your pantry and cold storage unit are fully stocked, but your dining room is empty? You start portioning out and packing meals. That's the kind of COVID-19 response that the Glen Eagle Square (Glen Mills, USA) team orchestra[...] Tactics Subscribers Read More...

Reserved: Free Parking for Healthcare Workers

Community Relations, Community Room

YourParkingSpace rallies commercial property developers to support frontline staff.

With the public's new appreciation for medical staff and other healthcare workers who are putting their own wellbeing on the line to keep everyone else safe, the folks at YourParkingSpace figured it was time to do more than say thank you. It jo[...] Tactics Subscribers Read More...

Boca Raton MoA Has a Stroke of Inspiration

Community Relations, Entertainment

The museum’s community relations strategy includes making hundreds of art lesson plans available to students of all ages while its premises are closed.

Gathering places in all corners of the globe are now off-limits to the public in response to the rapid spread of COVID-19, but the Boca Raton Museum of Art in Florida isn't abandoning its mission to act as a hub of inspiration for its local com[...] Tactics Subscribers Read More...

IoT Trees Are Helping Urbanites Breathe Easier

Community Room, Sustainability

The European Commission funded this Internet of Things technology as part of a Horizon2020 pilot project that will last until the fall.

The air is a little fresher outside Bikini Berlin and the Zoo Palast movie theater these days and it isn't only because the German government has ordered the closure of all shopping malls, bars, and sporting venues. Some deceivingly simple-look[...] Tactics Subscribers Read More...

FrontRunner Presses the Digital Ad Reset Button

Community Room, Technology Lab

As client retail brands put their ad plans on hold, this Canadian tech firm is putting its digital network to CSR use.

It took FrontRunner Technologies just 24 hours to turn its WindowFront tool from idea to reality and it's now ready to help educate and inform Toronto residents on COVID-19. The Canadian company's messaging platform, whose digital displays are [...] Read More...

Juiced About Food Rescue

Amenities, Sustainability

ForPurposeCo is keen on exploring more CSR opportunities for its vending machines in commercial properties.

After an intense workout at Fitness First, gym-goers will be glad to be steps away from a vending machine that dispenses freshly squeezed orange juice, as they are at Westfield Bondi Junction (NSW, Australia). It's just one of the many commerci[...] Tactics Subscribers Read More...

Fitness Category Invigorates Retail Trading

Community Relations, Special Events

If you’re tired of that midweek productivity lull, try commiserating with shoppers.

It takes extra motivation to do anything on "hump Wednesday"—work, home chores, even shopping. It isn't any easier for mall teams trying to keep traffic and sales up between weekends. Giving customers a boost of energy is how one Florida cent[...] Tactics Subscribers Read More...

Princes Square to Spotlight Inspirational Women

Community Relations, Community Room

The program anchors a month-long celebration that builds community momentum.

Retail marketers are standing at a crossroads these days, with more female-focused programming than ever before yet just as many money-grabbing schemes as there are true CSR-minded initiatives. Events and promotions of both kinds will be coming[...] Tactics Subscribers Read More...