This Health Campaign Isn’t About COVID-19

For the team at Kirkgate Shopping, now is no time to ignore mental health issues.

Mental health issues are often invisible until they get out of hand, but a UK center is doing what it can to remove the stigmas so that help gets to those who need it most.

Kirkgate Shopping in Bradford launched a visual campaign throughout [...] Tactics Subscribers Read More...

Shoppers Pass their Plates for the Hungry

Charity Partnerships, Community Room

TV personality, Rick Mercer is among the celebrities who have joined the campaign.

Nobody will be dumping ice buckets on their heads for this challenge, but organizers are hoping for the same type of momentum to build as it had for the global ALS campaign. Yorkdale (Toronto, Canada) is only asking its customers to take a vide[...] Tactics Subscribers Read More...

Standing by Youth: Coquitlam Centre and BBBS

Charity Partnerships, Community Room

The Morguard center’s BeYou community program is helping to fight youth isolation during COVID-19.

It's an unusual year for Big Brothers Big Sisters of Canada, to say the least. The organization that normally gives youth much-needed mentorship opportunities through one-on-one interactions with caring adults in real life has seen nearly all i[...] Tactics Subscribers Read More...

Back to Business, Back to Giving

Charity Partnerships, Community Room

Hammerson and Brent Cross offers a boost to those working in the trenches during COVID-19.

It's tough to be generous when your retail center's bottom line is in dire need of a lift. Then again, it's just as difficult for consumers who were hit hard by COVID-19 to choose shopping as their therapy of choice. For Hammerson and its Brent[...] Tactics Subscribers Read More...

West County Center Makes Room for Art

Charity Partnerships, Community Relations, Community Room

Artists desperate to secure exhibit space find support at their local mall.

The "Sign of the Dove" has been a parking lot beacon directing shoppers to West County Center in Greater St. Louis (USA) for more than 50 years. COVID-19 having forced the cancellation of several art fairs in the area, Sean Phillips decided to [...] Tactics Subscribers Read More...

Try This to Revive Your Mall Fitness Club

Community Relations, Community Room

Lorna Jane’s sourced workouts are about to drop on IGTV.

Back in 2012, Australia's Lorna Jane created Active Nation Day to inspire her fashion label followers to get up and move. Eight years later, the mission remains even if the strategies to support it had to be reimagined after the COVID-19 outbre[...] Tactics Subscribers Read More...

Live Acts Pop into Bullring & Grand Central

Community Relations, Community Room

Theatre acts add some levity to these pandemic times with a humorous twist on CSR messaging.

Shoppers might be tired of hearing it, but retail teams need to keep saying it: Social distancing, PPE, and sticking to a good hygiene ritual are essential to a safe and enjoyable experience. But as the marketers at Hammerson's Bullring & Grand[...] Tactics Subscribers Read More...

The OneBlood Big Red Bus Hits the Road

Charity Partnerships, Community Room

The Market Shops’ gifts with donations last weekend included peace of mind.

Despite their best intentions, communities are facing challenges in coming together during the ongoing coronavirus pandemic. Many food banks are turning away people wanting to donate fresh produce and, likewise, blood drive operators are taking[...] Tactics Subscribers Read More...

At Riocan, It’s Back to School Basics

Community Relations, Community Room, Seasonal Giveaways

A trio of community-focused centers tries to balance meeting shoppers’ needs and those of tenants hoping for more on-site traffic to support sales.

RioCan is helping shopping parents and their class-bound children to remain on their A-game, pandemic or not. Last week, three of its Ontario, Canada, properties—Burlington Center, Georgian Mall, and Oakville Place—jointly launched their ba[...] Tactics Subscribers Read More...

Mirvac Launches Food Appeal

Charity Partnerships, Community Room

Six of the Aussie developer’s shopping centers are pitching in to help pandemic-hit residents.

Winter is always a tough time for those struggling with food security. Anglicare's ongoing mission is to lend them a hand and demand for its services has risen since the coronavirus outbreak. It's now hoping that a partnership with Mirvac Retai[...] Tactics Subscribers Read More...