No Screening, No Entry

Community Relations, Community Room, Customer Service

Self-evaluations are part of a new active screening process at this Canadian mall.

The best way to avoid getting bad news is to dodge the question. Well, that won't fly anymore in the Canadian city of Toronto where health authorities have had to put the hammer down to fight the COVID spread. The malls there are adapting.

C[...] Tactics Subscribers Read More...

Sorry, but Vintage Isn’t Always Desirable

Community Room, Sustainability

The Plastic Bag Store at Rundle Mall offers plenty of food for thought.

Robin Frohardt's collection of plastic-riddled trash isn't likely to become anyone's treasure, despite the fact that it's currently on prominent display at Rundle Mall (Adelaide, Australia). Until March 14, The Plastic Bag Store is welcoming vi[...] Tactics Subscribers Read More...

Hoping that She’s the First, but Not the Last

Charity Partnerships, Community Room, Fundraisers

U.S. fashion label times category sales promotion with Women’s History Month.

New season, new dress? We've heard that proposition from fashion brands every spring since the dawn of retail marketing. One omnichannel brand, though, is attempting to inject more meaning into its own offering these days, along with incrementa[...] Tactics Subscribers Read More...

Square One Says, Be Kind and Carry On

Community Relations, Community Room

The upscale center’s latest Insta event celebrates Random Acts of Kindness Day.

Category marketing meets community relations in Square One's Giving Kindness Giveaways. For seven days straight, the Mississauga (Canada) shopping center has been calling on its Instagram followers to take a moment, tag and compliment a friend,[...] Tactics Subscribers Read More...

Less Talking, More Doing at Val d’Europe

Community Relations, Community Room

Klépierre’s Greater Paris regional center to back female entrepreneurship this spring.

This month, Val d'Europe shopping center in Marne-la-Vallée, France, has been focusing its CSR energy and resources on women who are actively contributing to their local region's development. Until this coming Sunday and in partnership with th[...] Tactics Subscribers Read More...

How Varied Are Your Mall’s Donation Drives?

Charity Partnerships, Community Room

Westfield Eastgardens steps up to support children’s charity.

Australia's CaringKids should see its ongoing toy drive yield more donations now that Westfield Eastgardens is acting as a collection point. The charity is the winner of the center's Local Heroes CSR program, gaining a valuable boost for its mi[...] Tactics Subscribers Read More...

Whole Foods Market to Host Gourmet Dates

Community Room, Food & Beverage, Fundraisers

The CSR scheme will help support independent restaurant owners across America.

It's no secret that COVID-19 has hammered restaurant sales. With patrons still grappling with dining-out jitters or unable to eat at their favorite local joints, Whole Foods Market has come up with a scheme to support eateries: Gourmet Date for[...] Tactics Subscribers Read More...

2021 Time Capsule: Your Next CSR Initiative?

Community Relations, Community Room

Place2Be launches its outreach campaign to improve children’s mental health.

Six years after launching the Children's Mental Health Week, Place2Be is as resolute as ever to raise awareness of the importance of paying close attention to the mental wellbeing of children and youths, especially during the pandemic. The UK c[...] Tactics Subscribers Read More...

Yap and Stroll at Asbury Park

Community Relations, Community Room

Wonder Bar is out to rescue fun and a few furry friends.

Kids aren't the only ones feeling antsy during COVID. Family pets are, too, so Wonder Bar at Asbury Park Boardwalk (New Jersey, USA) is welcoming patrons and their four-legged companions for Yappy Hour. Held daily (noon until 8 pm) during the s[...] Tactics Subscribers Read More...

Non-profit Appeal Gets a Virtual Makeover

Community Room, Fundraisers

Coquitlam Centre is among the backers of a new concept for community fundraisers.

The web is now the go-to place for community gatherings, putting additional pressure on non-profits to find creative alternatives to traditional IRL fundraisers. This year, Canada's SHARE Family & Community Services will be making its pitch onl[...] Tactics Subscribers Read More...