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Community Room, Sustainability
A food giant uses the regenerative power of arts and crafts to deliver its message.
Before you can effectively tackle climate change, you first have to look at the world as it truly is and then reimagine it in a more sustainable form. So, today, one Canadian company is unveiling a creative coloring campaign that will help move[...]
Charity Partnerships, Community Room
Non-profit expands its program to help teach children in need STEAM through play.
The holidays might be the high season for children-focused charity fundraisers and drives, but COVID prompted an outreach organization to rejig its schedule and take up the challenge of distributing one million STEAM-related toys, books, and ga[...]
Community Relations, Community Room, Instagram
If you’re going to launch a community blog, make it culturally relevant.
As the world shut down to deal with COVID, many women bore the brunt of the family balancing act. More than a year after the pandemic's outbreak, things haven't changed much, moving female multitaskers to turn to each other and their community [...]
Westfield Annapolis promotes shopping for a pet cause.
Despite what you might have heard about kittens flying off the pet shop shelves, there are still plenty of furry friends waiting for their forever homes. The SPCA of Anne Arundel County operates a Paws at the Mall adoption center at Westfield A[...] Tactics Subscribers Read More...
Community Room, Food & Beverage
Instead of preaching to customers, Krispy Kreme offers them treats for their pandemic response.
Ever heard of a GWV? It's like a gift with purchase, only it's an exclusive perk for retail customers who have been vaccinated against COVID-19. Krispy Kreme is showing its support for those who've made that choice and is offering them a free O[...]
Community Relations, Community Room
The race to curb the latest pandemic wave spurs temporary changes in commercial building GLA use.
Like many commercial real estate professionals, Georgina Iliescu is well aware of the pressing need to take a long-term view when planning a business response to the current pandemic. Her strategy: Concentrate on supporting the community and on[...]
Mall joins a cross-Canada campaign to help those in need.
There have been many heroes stepping forward to help those less fortunate in their community, especially since the beginning of the COVID-19 pandemic. CF Chinook Centre's staff and customers can consider themselves among them. Earlier this yea[...]
Fashion and lifestyle products abound on Instagram, so finding a new angle for a center’s podcast makes sense.
Peruse mall websites at random and you'll be hard-pressed to find a homepage whose content isn't primarily about the new fashion season, foodie finds, and COVID-related updates. The same goes for social media accounts, especially Instagram. So [...]
Australia Fair gets traffic going again in-center and online to help a local school.
Torn on where to deliver your next mall program? Don't overthink the on-site/online options. Just be present in both worlds and let shoppers decide where they'd like to join you. A current case in point: Australia Fair's Community Easter Bunny [...]
The donation-with-purchase scheme supports local students.
Legacy project planning isn't solely the domain of charities and social enterprises. Australia's Chadstone is proving that with the ongoing "Chadstone Loves Local" community campaign. Its latest initiative: A donation-with-purchase promotion th[...]