A Few More Drops in the Bucket

A fundraiser generates US$15k for an officer injured in the line of duty.

A few dollars might not be enough to support a police officer looking at a lengthy recovery after being shot in both legs during a pursuit. That still doesn't seem to have deterred the shoppers who attended The Village at Meridian's Fill the Buc[...] Tactics Subscribers Read More...

Shoppers Step Up for Charity

Community Room, Fundraisers

Westfield Sydney is doing its bit to support people with autism.

Sporty or not, the Sydney Tower Stair Challenge awaits anyone brave enough to tackle 1,504 steps and climb more than 1,000 feet. This year's event, which Westfield Sydney is encouraging its shoppers to enter, is slated for August 24, with partic[...] Tactics Subscribers Read More...

Superheroes of the Road

Community Room, Fundraisers

Marché Central’s running team hit the pavement for a four-day challenge.

It took Marché Central's Superheroes team just four days to raise C$14,410 (US$10,964) for charity in the Défi Challenge Québec 800, a road race that took runners on an 800km course across the Canadian province this past May 17-20. The team m[...] Tactics Subscribers Read More...

Alhambra Hosts One Great Day

Community Room, Fundraisers

The fundraising event generated much-needed funds for local charities.

It’s the fifth year in a row that Alhambra Shopping Centre rallies the community of Barnsley (UK) to raise much-needed funds for its partner charities. Last Saturday, it hosted One Great Day of family activities to benefit Great Ormond Street [...] Tactics Subscribers Read More...

Shoppi Tivoli’s Balancing Act

Community Room, Fundraisers

A slackline world record was broken at this charity event.

Late last month, a dozen daring athletes from nine different countries converged at Shoppi Tivoli (Zürich, Switzerland) to try to beat a world record: Walk more than 16,076 ft. on a slackline high up the air. Organized in partnership with the I[...] Tactics Subscribers Read More...

Tea Party, Anyone?

Community Room, Fundraisers

Royal Wedding-themed charity event could be a prototype for bridal category promotions.

We’re now down to just a couple of days before the royal wedding, but that doesn't mean your opportunity to use it as marketing inspiration will vanish come Sunday. Canada's Oakville Place just hosted an event with the potential for reinventio[...] Tactics Subscribers Read More...

A Style of Their Own

Community Room, Fundraisers

Looking sharp while doing good is the pitch for this center’s charitable endeavor.

Here's one way to ditch the plastic bags and have shoppers carry your brand along with their purchases: Turn reusable totes into highly covetable art pieces. Premium Outlet Collection Edmonton International Airport (Canada) called on nearly a[...] Tactics Subscribers Read More...

Knitting for a Cause

Community Room, Fundraisers

Shoppers grab their wool and needles to support local women.

St Ives Shopping Village in Australia is calling on all those who love to knit and pearl to come down and put their talent to community use. Earlier this week, it capped off Wool Week by launching a month-long outreach program that will see part[...] Tactics Subscribers Read More...

Give Me Some of That!

Community Room, Fundraisers

Bal Harbour Shops and its community partner treat customers at inaugural fundraising event.

Take it from the marketers at Bal Harbour Shops in Florida: There's no such thing as an impossible retail category match when it comes to making customers feel special while doing something good for the community. Last weekend, the upscale cente[...] Tactics Subscribers Read More...

Kids Color Their World at Grand Central

Community Room, Fundraisers

Service station and craft activity series benefit children’s charity.

For at-risk and displaced children, heading back to school (BTS) after the holidays is just another challenge to face. The managers at Australia's Grand Central had them in mind when they set up a BTS service station with a twist. Earlier this w[...] Tactics Subscribers Read More...