Holiday Shoppers Play Dress the Bull

Community Relations, Community Room, Fundraisers

As this fundraiser shows, images can support retail placemaking strategies.

There's no timed dress-up challenge here or hyped-up styling competition. In fact, the activity that Yeti Cards & Gifts by Shelli Graham planned is rather quiet: Sit, grab a pair of scissors, cut out festive miniature apparel and accessories of[...] Tactics Subscribers Read More...

The Christmas Bells Are (Softly) Ringing Already

Community Room, Fundraisers, Sales Promotions, Sales Promotions & More

The Body Shop gets a jump on the holiday retail season with its Advent calendar release.

It seems that Santa is just as anxious as consumers to get back in the swing of things. Children aren't all back in school yet and Halloween is still a ways away, but The Body Shop is already taunting its UK customers with a fresh line of beaut[...] Tactics Subscribers Read More...

Mall Gets Creative to Drive Kindness

Charity Partnerships, Community Room, Fundraisers

Danbury Fair’s collaborative project is turning good sentiments into action.

You can't put a price on kindness, but sometimes it takes funds to do some community good. Ben's Bell Project will soon get a financial boost to support its mission of teaching people the real impact that intentional kindness can have and it's [...] Tactics Subscribers Read More...

Mall Guide Cookies: Why Not?

Charity Partnerships, Community Room, Fundraisers

Edibles are the best hooks to get shoppers involved in initiatives that support your F&B tenants and other foodie stops across your city.

We know that food has been one of the strongest retail categories throughout the COVID-19 pandemic, but the trend hasn't benefited all sector businesses. Restaurants, especially small independents, have had their endurance tested while they did[...] Tactics Subscribers Read More...

Hoping that She’s the First, but Not the Last

Charity Partnerships, Community Room, Fundraisers

U.S. fashion label times category sales promotion with Women’s History Month.

New season, new dress? We've heard that proposition from fashion brands every spring since the dawn of retail marketing. One omnichannel brand, though, is attempting to inject more meaning into its own offering these days, along with incrementa[...] Tactics Subscribers Read More...

Whole Foods Market to Host Gourmet Dates

Community Room, Food & Beverage, Fundraisers

The CSR scheme will help support independent restaurant owners across America.

It's no secret that COVID-19 has hammered restaurant sales. With patrons still grappling with dining-out jitters or unable to eat at their favorite local joints, Whole Foods Market has come up with a scheme to support eateries: Gourmet Date for[...] Tactics Subscribers Read More...

Non-profit Appeal Gets a Virtual Makeover

Community Room, Fundraisers

Coquitlam Centre is among the backers of a new concept for community fundraisers.

The web is now the go-to place for community gatherings, putting additional pressure on non-profits to find creative alternatives to traditional IRL fundraisers. This year, Canada's SHARE Family & Community Services will be making its pitch onl[...] Tactics Subscribers Read More...

What’s Next: Contactless Shopping

Customer Service, Fundraisers

Westfield’s no-touch mask and tool kit does more than keep shoppers safe.

You know a product will be around for a while once brands start to personalize it for their own customers. We saw that with sustainability-related items such as reusable coffee mugs, shopping bags, and water bottles. Now, with COVID-19 likely t[...] Tactics Subscribers Read More...

Back to Trading and CSR at Galeries Lafayette

Community Room, Fundraisers

Les Galeries Lafayette dedicates its Mother’s Day sales promotion to women-focused nonprofits.

Les Galeries Lafayette (GL) has reopened its doors at Beaugrenelle shopping center near Paris and evidently with its marketing team's feet planted firmly on the ground. The department store might be known for its upscale brands and aspirational[...] Tactics Subscribers Read More...

Small Gestures, Big Changes

Community Room, Fundraisers

The Mall Luton joins community partnership to tackle homelessness.

Shopping center marketers have become very skilled at turning their properties into promotional platforms for both tenants and partner brands. The Mall Luton (UK) didn't need to give up much of its real estate to use that strategy for community[...] Tactics Subscribers Read More...