Telford Shopping Centre washed off the end-of-summer blues with a half-term showcase that focused on the latest fashion trends.

With budget cuts affecting local schools’ arts and services, The Promenade at Woodland Hills saw an opportunity to step in and help.

After the SARS outbreak, Scarborough Town Center created a campaign to thank healthcare workers and stimulate the local economy.

The Macerich Company, with its patriotic and successful Old Glory*ous Celebration campaign already underway, pitched in to pay tribute to South Dakotans who aided the World War II effort.

The American Cancer Society and St. Charles Towne Center recently partnered to better educate the public about the disease and raise money for the organization’s research.

Celebrating Canada Day 1995, Queen’s Quay Terminal and a custom-design T-shirt store launched “Starworks for Kids” to benefit Kids Help Phone.

To help feed the needy, Seaview Square sold T-shirts, gathered change, and collected non-perishable food. The program was so well received that it was extended by 5 months. All proceeds—over 11,000 pounds of food and $5,500—went to the local food bank.

Westland Shopping Center raises $8,000 for local students with “Band Together for Education” event.

Scarborough Town Centre published a recipe calendar—complete with food court coupons—that celebrated its community’s cultural mosaic.

Village Green Mall reaffirmed its “Good Neighbours” marketing position by helping local high schools raise funds for their graduation ceremonies. For every $10 in purchases, customers received a “green buck” that entitled them to vote for the local high school of their choice. The winning school received $1,000 for their ceremony, while a local radio station provided $500 as a second prize. March sales increased by 15% over the prior year, or about $250,000.