Cominar Backs Children’s Charity Fundraiser

Charity Partnerships, Community Relations, Community Room, Fundraisers

A small donation could lead to big winnings for warm-hearted shoppers.

Air Canada could get an influx of donations for the Passeport de Rêve fundraiser if shoppers answer Cominar's call. The Canadian REIT is supporting the airline's efforts that will benefit Opération Enfant Soleil, a non-profit that raises mone[...] Tactics Subscribers Read More...

Holiday Shoppers Play Dress the Bull

Community Relations, Community Room, Fundraisers

As this fundraiser shows, images can support retail placemaking strategies.

There's no timed dress-up challenge here or hyped-up styling competition. In fact, the activity that Yeti Cards & Gifts by Shelli Graham planned is rather quiet: Sit, grab a pair of scissors, cut out festive miniature apparel and accessories of[...] Tactics Subscribers Read More...

Outreach Program has Shoppers Playing Santa

Charity Partnerships, Community Relations, Community Room

Gift hunters get an opportunity to adopt a senior this holiday season.

Retailers and mall operators are acutely aware of the fact that seniors are more active than ever and form a lucrative market, especially for luxury goods and upscale services. However, if COVID-19 has taught us anything it's that seniors are a[...] Tactics Subscribers Read More...

Beyond Kindness: Serving for Special Needs

Community Relations, Community Room, Customer Service, Special Needs

DEI mandates for malls should include providing full service and retail experience to shoppers with special needs.

Delivering customer services with special needs in mind is a good place to start when building a truly inclusive retail environment, be it IRL or online. ASL interpreting, closed-captioning and enhanced type on websites, and tactile flooring th[...] Tactics Subscribers Read More...

This Walking Club Is for Bookworms

Charity Partnerships, Community Relations, Community Room

Auburn Mall’s partnership with its local city library officially debuts next Monday.

Auburn Mall in Massachusetts, USA, is about to turn the West side of its property into a destination for local families with young children, thanks to a fresh public/private partnership. From a marketer's standpoint, the initiative is a way to [...] Tactics Subscribers Read More...

The Art Trail Revives Centrale & Whitgift

Community Relations, Community Room, Entertainment

Centrale and Whitgift turn empty storefronts into eye-catching gallery walls.

Shoppers have until tomorrow to catch the Centrale & Whitgift Art Trail. The Croydon, UK, centers presented the exhibit this past summer and early fall in collaboration with the Croydon Partnership to celebrate local artistic talent and also br[...] Tactics Subscribers Read More...

QVB Amplifies Red Cross Readiness Call

Community Relations, Community Room

The best way to support citizens is to help them prepare before an emergency arises.

Extreme weather patterns and bushfires placed emergency preparedness at the forefront of talks around community wellness and resilience, well before COVID hit. Despite a hyper-focus on the pandemic these days, the management teams at Vicinity C[...] Tactics Subscribers Read More...

Art Champion Gives Vacant GLA a Purpose

Community Relations, Community Room, Shopping Center Business

Emerging visual artists find temporary workshops, gain exposure in 22 downtown Montreal commercial buildings.

It's easy to glamorize commercial real estate innovation and view it as the domain of a privileged set. The COVID pandemic, however, has handed everyone in the sector a dose of reality, leaving many retailers unable to keep the lights on and pr[...] Tactics Subscribers Read More...

This Good Deed Could Pay Back Hamsomly

Community Relations, Community Room

Amazon puts its network of brands to good use to recognize a community’s Hometown Hero.

For a digital giant, Amazon sure has figured out how to insert itself deep into its customers' communities, and it goes well beyond the expansion of its delivery network. In Canada, one of its latest CR plays was to celebrate hometown heroes in[...] Tactics Subscribers Read More...

CF Backs Tokyo-bound Athletes

Community Relations, Community Room

The developer resumes its role as the Official (commercial real estate) Home of Team Canada.

Uncertainty continues to plague the Tokyo 2020 Olympic Summer Games but through all the turmoil, Cadillac Fairview (CF) has been unwavering in its support of Canadian athletes. Known as the Official Home of Team Canada, the mall developer is ra[...] Tactics Subscribers Read More...