Mayfair Shoppers Make #PinkShirtPromise

Canadian center is on a mission to help end bullying, and it starts with Post-it notes.

The first step in tackling a problem is to talk about it. It’s the approach that Mayfair Shopping Center’s (Mayfair) management team is taking with #PinkShirtPromise, a community outreach campaign to help stop bullying. Through a partnership[...] Tactics Subscribers Read More...

The Palms Welcomes New Residents to the Neighborhood

Community Relations, Community Room

A proper block party creates ties between the center and a new development nearby.

Scoping out the local shopping center is a big step when you move to a new neighborhood and get to know the area. It can be a little harder, on the other hand, for the local shopping center to get to know an entirely new neighborhood. That's [...] Tactics Subscribers Read More...

CF Fairview to Grant Santa Flight Wishes

Charity Partnerships, Community Relations, Community Room

Pointe-Claire shopping center teams up with Air Transat and Children’s Wish Foundation to send families off in search of St. Nick in holiday contest.

CF Fairview Pointe Claire could be looking at record Santa photo sales and stroller rental bookings this year if its contest takes off. Until December 1, The Canadian mall and its visiting families will be swapping receipts for both with forms t[...] Tactics Subscribers Read More...

ShopCrawl Brings Savvy Shoppers to Dufferin Mall

Community Relations, Community Room, Customer Service

Image credits: CNW Group/Dufferin Mall

ChickAdvisor’s community of shopaholics chose Dufferin Mall for a rare brick-and-mortar event.

The women of ChickAdvisor turn shopping into an art. They're dedicated to tracking down the best buys and the biggest deals. And when they do? They evangelize the brands and products they love. So when they hit Dufferin Mall earlier this month, [...] Tactics Subscribers Read More...

Mail Champlain Cultural Weekends Celebrate Local Artists

Community Relations, Community Room

Image credits: Mail Champlain

Province-wide event inspires a series of artistic weekends.

Last month, Quebec, Canada held its annual cultural festival, Les Journées de la Culture ("Culture Days"). For three days, venues around the province held cultural events, giving locals and tourists the opportunity to meet with artists, view th[...] Tactics Subscribers Read More...

PTC Celebrates Fall Bounty

Community Relations, Community Room

While several shopping centers are dressed for Pink October, this Canadian mall is getting a jump on Halloween.

Pickering Town Centre’s (PTC) weekly Farmers’ Market is drawing to a close for the year, so the Canadian mall will celebrate another successful season tomorrow with its fifth annual Halloween Harvest Festival. Shoppers will find 26 different[...] Tactics Subscribers Read More...

SouthBay Pavilion Gets Kids and Teens Reading

Community Relations, Community Room

California shopping center marks World Literacy Day with a special event that built on last year’s inaugural book-focused gathering.

Long Beach, California, is a hotbed of tourism. It’s also one of the ten most illiterate cities in America. In nearby Carson, SouthBay Pavilion is doing what it can to help turn things around in the region. Earlier this month, the shopping cen[...] Tactics Subscribers Read More...

Melbourne’s GPO Celebrates Its City’s Finest

Community Relations, Community Room

The Australian center cherry picks local residents to profile in a way that connects shoppers to their own community.

Some property owners consider their commercial buildings as landmarks on the retail scene, and market them accordingly. ISPT sees Melbourne’s GPO more like an heirloom, a destination in the heart of the city’s central business district that [...] Tactics Subscribers Read More...

Have You Planned Your #Unselfie Campaign Yet?

Community Relations, Community Room

#GivingTuesday is gaining popularity for all the good reasons

Black Friday and Cyber Monday are firmly set on retailers and shopping centers' annual holiday calendars, but another day of the week is gaining popularity: #GivingTuesday. Slated for the first Tuesday of December, it marks a time when individua[...] Tactics Subscribers Read More...