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Community Relations

Facebook Community Pride Campaign Loosens Stockland Shoppers’ Purse Strings

Community Relations, Community Room

Stockland Hervey Bay created a Facebook competition and asked residents to submit images that they felt captured the essence of their community.

Have you ever looked at a community-focused retail campaign and thought, “Nice pics, but this seems a little contrived?” Probably, and likely so have consumers. The real deal always trumps substitutes, and that’s why Stockland Hervey Bay w[...] Tactics Subscribers Read More...

Art for All at Westfield Palm Desert

Community Relations, Community Room

Partnership with CVAS opens mall doors to visual artists, musicians, emerging retail brands, and more.

Self-expression isn't the exclusive privilege of artists whose works make it into major galleries. It belongs to anyone who dares to do it. Residents of Palm Desert, California, are lucky enough to have a permanent space that can spark and suppo[...] Tactics Subscribers Read More...

Mini Medics to the Mall Rescue

Community Relations, Community Room

Little Lifesaver Education Victoria takes its emergency response workshop to Bendigo Marketplace.

Ask eight-year-old children to load some game apps on your mobile phone and they'll do it in a jiffy. Ask them to tend to a friend's bleeding finger and they might not be so competent. Australia's Bendigo Marketplace and Little Lifesaver Educati[...] Tactics Subscribers Read More...

The Mall Paints the Town Pink

Community Relations, Community Room

Shoppers pitched in to help create the UK center’s flamingo-themed parade float.

Pink Flamingos? No, this isn't Florida but a city in the UK. Locals had The Mall Luton and themselves to thank for that as they recently watched the shopping center's giant flamingo-themed float go by in the parade that marked the 40th anniversa[...] Tactics Subscribers Read More...

Mall Donation Fills School Funding Gap

Community Relations, Community Room

The Broadwalk Centre strengthens support to local Edgeware Primary School

Children walking to school is becoming a rare sight on UK streets, but one charity is hoping to reverse the trend. With numbers having nearly halved over the past four decades, Living Streets is on a mission to get kids walking more and The Broa[...] Tactics Subscribers Read More...

This Mall Is Promoting Plant Life Balance

Community Relations, Community Room

Rundle Mall has just wrapped up the inaugural Living Colour Festival.

Don't feel too bad if you're not sure exactly what plant life balance is. We already know about the importance of work/life balance, but this is different. It refers to the need for people to prioritize their mental health and overall well-being[...] Tactics Subscribers Read More...

London Mall Carves Reading Nooks in Trees

Community Relations, Community Room

Liverpool One has turned itself into a temporary meeting spot for literary buffs.

At the start of a new fashion season, the question that malls tend to ask their shoppers most is, "What are you wearing?" At Liverpool One, though, the question on everyone's mind these days is, "What are you reading?" The London, UK, center is [...] Tactics Subscribers Read More...

Kiwi Mall Seeks Paper Airplane Geniuses

Community Relations, Community Room

Bayfair Shopping Centre teams up with the Young Innovator Awards organization.

It doesn't take a rocket scientist to make a paper plane, even a decent one. But to make a truly great one apparently does take superior skills, and school children are getting a chance to test their abilities at New Zealand's Bayfair Shopping C[...] Tactics Subscribers Read More...

The Arts Initiative Lives at the Fashion Outlets

Community Relations, Community Room

Public art from nationally and internationally recognized artists is exhibited at the mall.

Arthur Weiner has never believed that mall art meant B-grade art. In fact, the chair of AWE Talisman has been a proponent of exactly the opposite and founded The Arts Initiative to prove his point. "The Arts Initiative hopes to bring change t[...] Tactics Subscribers Read More...

Malls, Retailers Celebrate International Women’s Day

Community Relations, Community Room

From educational to militant to fun—shopping destinations around the world find their own way to show their solidarity for women.

If you're going to shop, you might as well do it for a good cause. By that, we don't mean enhancing a shoe collection or getting the latest gadget, but making a positive impact on others. Fashion retailer Esprit enabled its customers to do just [...] Tactics Subscribers Read More...

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