Quartier DIX30 Joins Peace Movement

Artist Catherine Juneau gave this Canadian center a place to foster mindfulness.

It's an honorable quest to think of others, but to do so you need the head space. That's usually tough to find when you're standing smack in the middle of a shopping center, while numerous retailers are vying for your attention. So when Quarter [...] Tactics Subscribers Read More...

Broadway Plaza Scales Up

Community Relations, Community Room

Center says thank you to customers for sticking around through its redevelopment.

Macerich was recording $700 per sq. ft. in sales at Broadway Plaza when it decided that a major redevelopment was in order. Giving its affluent clientele in San Francisco's East Bay area more of everything—stores, amenities, a sustainable envi[...] Tactics Subscribers Read More...

How Do You Care for Special Needs Guests?

Community Relations, Community Room

UK center enhances its entertainment roster to ensure all customers are well served.

It is a question to which few retail centers have stellar answers, beyond offering mobility-friendly amenities. Riverside shopping center does provide easy access to its property, including for customers with special needs, but that's just one a[...] Tactics Subscribers Read More...

Are Your Shoppers Cross-Booking Yet?

Community Relations, Community Room

French mall has a program in place to support customers’ literary explorations.

The cross-booking craze has hit shoppers at Rives d'Arcins in France's Greater Bordeaux area. Given that the center is an eco-friendly project on the Garonne riverbank, we can well imagine that it is an ideal spot to find a bench and lose onesel[...] Tactics Subscribers Read More...

The Palms Offers Special Needs Screening

Community Relations, Community Room

Mall’s accessibility strategy leads to a New Zealand first in mall entertainment.

Announcing the screening of a movie as popular as The Secret Life of Pets is like saying that your mall has a Santa onsite at Christmastime. It's not exactly a PR coup. The Palms might just be the only exception to that because the showing is no[...] Tactics Subscribers Read More...

Marlands Doubles Up Community Efforts

Community Relations, Community Room

Center celebrates 25th anniversary with Random Acts of Kindness campaign.

The Marlands management team hasn't spent too much time patting itself on the back for 25 years of successful trading. Instead, to celebrate the center's anniversary, they decided to put the spotlight on shoppers and the local community. At t[...] Tactics Subscribers Read More...

Cadillac Fairview Stands with WE Movement

Community Relations, Community Room

Canadian mall developer’s back-to-school campaign focuses on youth-backed causes.

Once the end of summer is within sight, many students become consumed by back-to-school angst. It usually has to do with who their classmates will be, how they'll fit into the next grade's social scene, who they'll get as teachers, and how they'[...] Tactics Subscribers Read More...

The Big Christmas Takeover

Community Relations, Community Room

Arena Centar and 50 Croatian artists bring smiles to sick children and local elderly residents, thanks to a socially minded anniversary campaign finale.

Arena Centar took the high road last holiday season to cap off its fifth anniversary year with a campaign that proved that social mindfulness could sell, even amidst retail frenzy. Linking commissioned art with leisure, entertainment, and a comm[...] Tactics Subscribers Read More...

Slices of Life

Community Relations, Community Room

Morgan Quarter let its shoppers do the storytelling in its MQ Memories documentary series.

Graham Gaskin remembers the childhood he spent in Morgan Quarter as if it were yesterday. From 1933 until 1958, he lived with his family in a three-room apartment on the top floor of one of the Cardiff (UK) shopping center’s two historic Arcad[...] Tactics Subscribers Read More...

Retail District’s Newest Attraction Is an Office

Community Relations, Community Room

Outbox has cooped-up office workers escaping to Downtown Silver Spring.

It's enclosed but outdoors, playful yet meant for work: Downtown Silver Spring's (DTSS) new Outbox community office is what retail disruption is all about. Presented by Adventist HealthCare, it's a space that local office workers can use wheneve[...] Tactics Subscribers Read More...