UHS Takes Stroke Campaign to the Mall

Shoppers interested in finding out more could walk through a giant brain.

May is National Stroke Awareness Month in America and University Health Systems (UHS) took advantage of it to educate shoppers at The Shops at La Cantera (San Antonio, USA) about risk factors, symptoms, and the importance of catching the warning[...] Tactics Subscribers Read More...

Shoppers Chime In to Dispel Canadian Myths

Community Relations, Community Room

Real estate company polls its clientele in campaign that doubles as a fundraiser.

Are all Canadians truly hockey fans? Do they say “eh” as much as visitors claim? The only people who can answer these questions definitively are the primary subjects, so Bentall Kennedy recently asked them what they thought it meant to be Ca[...] Tactics Subscribers Read More...

Swarm Warning for UK Mall

Community Relations, Community Room

Some 4,500 children are expected to show up at intu Metrocentre’s community event.

Gateshead (UK) residents who are a little sensitive to noise might want to avoid Saltwell Park this coming May 26 because it will be swarming with young energetic kids. Forty eight local primary schools have registered for the intu Metrocentre G[...] Tactics Subscribers Read More...

Festivalgoers Get Fit with Sir Richard Branson

Community Relations, Special Events

More than 20,000 people flocked to the UK’s Hackney Marshes to sweat it out with the Virgin founder.

Leave it to Sir Richard Branson to reinvent the familiar. This past April 30, the man who started the ever-growing Virgin Group got a sizeable crowd fired up as he launched a new marquee event in the UK's famous Hackney Marshes in East London. [...] Tactics Subscribers Read More...

It’s Time to Get Crafty

Community Relations, Community Room

This Aussie mall is about to turn itself into a would-be artisan’s dream destination.

The New Year usually spurs us to get back on the fitness program, and likewise spring seems to bring out the handicrafter in us. That urge to get creative will be well served at one Australian mall. It is getting ready to launch a series of 30 a[...] Tactics Subscribers Read More...

These Are the Faces of Progressive Fashion

Community Relations, Community Room

American designer demonstrates what full commitment to diversity looks like.

Shopping center marketers are no strangers to hosting fashion events that benefit the disabled residents in the communities they serve. But when it comes to developing advertising campaign creative or casting talent for catwalk shows, diversity [...] Tactics Subscribers Read More...

Signs of Change

Community Relations, Community Room

intu extends its popular signing event program to Easter.

intu Metrocentre is about to take another step toward solidifying its reputation as a diversity-conscious center. On April 21, the mall will put on a day of British Sign Language (BSL) interpreted Easter shows for children with hearing impairmen[...] Tactics Subscribers Read More...

Shoppers Called Upon to Write Mall Story

Community Relations, Special Events

Contest should help destination mall produce word-of-mouth marketing.

Shopping trip accounts can be drab when they're presented as a series of purchases and product pitches. But bring them to life through a talented storyteller and they become captivating. An American mall is looking to outsource the task to a mem[...] Tactics Subscribers Read More...

Mall Extends Shopper Perk Program

Community Relations, Community Room

Alhambra’s marketers don’t think acts of kindness are only for the holiday season.

It's easy to feel generous during the holiday shopping season, when productivity is at its highest. For the Alhambra Shopping Centre's management team, though, performing random acts of kindness toward customers is a year-round strategy. Over th[...] Tactics Subscribers Read More...

Starwood Retail to Consumers: Shop Local

Community Relations, Community Room

Mall goes head-to-head with neighborhood shops in bid to win over holiday gift buyers.

When it comes to promoting malls' retail rosters, anchor tenants tend to get the lion's share of the spotlight. When you've managed to land big brands, you want the world to know, right? Few marketers would argue with that, but sometimes it make[...] Tactics Subscribers Read More...