Seniors Show & Tell

Elderly artisans tapped to lead community masterclasses in a variety of fields.

Something strange happens once people enter the senior demographic. No matter their accomplishments in life, they are all of a sudden perceived as lacking energy, speed, memory, drive, skill—the list goes on. It seems easy to forget that they [...] Tactics Subscribers Read More...

All Aboard the Big Red Bus

Community Relations, Community Room

Neighborhood center to bring back its OneBlood Drive next month.

The Market Shops hopes to create a new tradition in its community of Miramar Beach, Florida: residents helping others by sharing one of their most precious possessions, their blood. The upscale neighborhood center that sits at the entrance of th[...] Tactics Subscribers Read More...

Culture Matters at Westfield Australia

Community Relations, Special Events

Developer’s shopping centers across the country to host NAIDOC Week events.

Westfield's developments are known to be infused with a strong retail brand identity. However, each location is within a community with its own history and culture. That reality isn't lost on the company's marketers who are implementing a major [...] Tactics Subscribers Read More...

This Urban Design Puts People First

Community Relations, Community Room

La Vague craze sweeps through Montreal’s trendy Plateau-Mont-Royal borough.

We might be in the Digital Age, but urban designers tasked with community-based place making often look through the mist of time for inspiration. Spontaneous neighborhood gatherings of the past have been updated in the Canadian city of Montreal,[...] Tactics Subscribers Read More...

Westfield London Acts as Relief Post

Community Relations, Community Room

Shopping center rallies the community after fire ravages residential Grenfell Tower.

It was supposed to be a month of culinary journeys for Westfield's London properties, with a Food Truck Festival and outdoor cinema at the London Food Month Night Market. However, in light of the devastating fire that has engulfed the Grenfell T[...] Tactics Subscribers Read More...

Youths Get Behind the Camera

Community Relations, Community Room

intu, Tyneside Cinema, and Northern Stars reopen the doors to a film academy.

While some of their peers are chasing open-air festivals and summer romance, a handful of students in the UK will be spending the latter part of their break and the fall pursuing their passion for film. Youths from across the North East, all age[...] Tactics Subscribers Read More...

Fresh Perspectives: Student Design Project

Community Relations, Community Room

Some 10,000 public school students rethink their outdoor environments.

The City of Montreal, Canada, is celebrating its 375th birthday this year, and that has moved a volunteer group made up of citizens, elected officials, and business people to initiate and support commemorative projects that could leave a lasting[...] Tactics Subscribers Read More...

Extra, Extra: The Grafton Press

Community Relations, Community Room

Print is the medium of choice for this community relations strategy.

The Grafton center is mid-way through a major £18.5 million (US$23.8m) refurbishment, and its management team is determined to make shoppers feel like this isn't just a retail project, but an enhancement of their community. So it chose the medi[...] Tactics Subscribers Read More...

A Labor of Community Love

Community Relations, Community Room

The Palms unveils the participatory artwork that shoppers assembled.

A couple of weeks ago, we told you about a creative community relations initiative from The Palms shopping center in New Zealand: a giant puzzle that artist Brett King created and that local shoppers were asked to help put together. Well, the re[...] Tactics Subscribers Read More...

Many Hands Make Light Artwork

Community Relations, Community Room

The Palms calls on 1,000 households to create its community-minded art installation.

Christchurch residents who routinely recycle any unsolicited mail they receive might want to change their ways, even temporarily, or they’ll miss out on a fun community project. Their local mall, The Palms, has commissioned artist Brett King t[...] Tactics Subscribers Read More...