Malls, Retailers Get Ready for the Games

Community Relations, Community Room, Sales Promotions & More

The COC has jump-started its PR machine as the countdown to PyeongChang 2018 begins.

Uncertainty is a word that's been associated with the past few Olympic Games, and the upcoming ones will be no exception. But despite safety and logistical concerns, come the opening ceremonies in PyeongChang, South Korea, on February 9, winter [...] Tactics Subscribers Read More...

Teen Models Wanted at NorthWest

Community Relations, Community Room

Kiwi mall helps to meet its community’s need for more teen programming.

The stage has been set at NorthWest, and now all that the New Zealand mall needs are a few willing students to bring the season's fashions to life. But first things first, would-be participants will be invited to attend confidence workshops and [...] Tactics Subscribers Read More...

Meet the Master of Miniature Things

Community Relations, Community Room

A village founder shares a lifelong passion with shoppers.

Here's an interesting twist on community relations. It's not too often that shoppers are introduced to their local village founders, let alone get a window into their personal lives, but that's exactly what they have a chance to do at Burnside V[...] Tactics Subscribers Read More...

Mall Hosts Cluster Art Exhibition

Community Relations, Community Room

The community-minded initiative is now in its eighth year.

Given a chance and a challenge, youth will surprise you. The students who participated in one Kiwi center's art exhibition seemed undeterred by the project's theme: Heal the World. Seventeen schools ended up signing on and it made for a treasure[...] Tactics Subscribers Read More...

Art on the Walk in Anaheim

Community Relations, Community Room

Artists learn the business side of their industry from a retail marketing team.

Some shopping centers have their temporary retail rosters and Anaheim GardenWalk has its "Art On The Walk" program, only its initiative revolves around the local cultural community. The California center has made it part of its mandate to suppor[...] Tactics Subscribers Read More...

Youths Breathe New Life into Dawson Mall

Community Relations, Community Room

Community project gave program participants a chance to shape their environment.

When the Blacktown City Council team designs a permanent upgrade to the Dawson Mall district in New South Wales (Australia) next year, chances are they'll have a group of local youths to thank for helping to crystallize its vision. This past spr[...] Tactics Subscribers Read More...

Watergardens Hosts Tree Planting Day

Community Relations, Community Room

The community-rallying event was meant to help restore local vegetation.

It’s tough to roll back the clock when it comes to sustainability, but the staff at Australia’s Watergardens Town Centre still made an effort in that sense recently to celebrate National Tree Day. It invited the public to help plant trees to[...] Tactics Subscribers Read More...

intu Potteries Releases Autism Friendly Guide

Community Relations, Community Room

The 34-page guide helps customers get familiar with the center before they arrive.

A busy shopping center can be taxing on the nerves, especially if you are a visitor for whom under or over-stimulation of the senses is an overwhelming experience. That's why intu Potteries has created and published an autism-friendly guide, as [...] Tactics Subscribers Read More...

Here’s Looking at You, Shoppers

Community Relations, Community Room

The Mall Walthamstow joins efforts to give artists some public workspace.

A giant face, seemingly pressed against a wall, is hard to miss for people walking by The Mall Walthamstow. The UK center commissioned the 13ft. long mural from Woskerski, an up-and-coming street artist based in London, as its contribution to Wo[...] Tactics Subscribers Read More...

This Leasing Model Isn’t About the Money

Community Relations, Community Room

Shopping outlet center offers community groups prime space for free.

The name already gave it away. When Dixie Outlet Mall opened the doors to The Living Room, it was clear that it wanted to strengthen its position as a location of choice for the community to gather. Why else would a commercial property re-purpos[...] Tactics Subscribers Read More...