A Tune for Mom

The Mother’s Day meal is about to get a lot tastier with The Forum.

Whether their moms can actually sing or simply like to listen to their iPods, customers can try to win them a sweet prize in The Forum Shopping Centre's online contest by sharing their musical tastes. They'll have until March 6 to visit the UK m[...] Tactics Subscribers Read More...

Bondi Junction Lays Path to Pride

Community Relations, Community Room

Rainbow exhibition part of the Aussie center’s Mardis Gras celebration.

The Australian city of Sydney's LGBTQ community has come a long way over the past decades, and Westfield Bondi Junction is dedicating its latest exhibition to it. Dubbed "40 Years of Evolution," the work takes the form of a Path to Pride laid on[...] Tactics Subscribers Read More...

A Pop of Color

Community Relations, Community Room

Garden City gives its shoppers one big creative outlet.

Coloring inside the lines of a black-and-white picture is about as hard to resist as clicking on a Web video window. Giving in to that urge recently had shoppers boosting sales at Garden City Shopping Centre. From January 15 through February 4, [...] Tactics Subscribers Read More...

Participatory Art Coming to PVM

Community Relations, Community Room

Canadian urban center will count on its local art community to sustain its new program.

Ivanhoé Cambridge has some big plans to inject new energy into the city of Montreal's downtown core. The Canadian developer calls it Projet Nouveau Centre, and at the heart of it is the transformation of one of its properties' esplanade to make[...] Tactics Subscribers Read More...

The Right Fit

Community Relations, Community Room

UK centers help their customers turn fashion dreams into first career steps.

Hammerson and Westfield are about to embark on a major regeneration project in South London, UK, through their Croydon Partnership. At the heart of it will be the transformation of Centrale and Whitgift Centre, whose £1.4b (US$1.89b) redevelopm[...] Tactics Subscribers Read More...

Malls Welcome the Lonely for the Holidays

Community Relations, Community Room

Socially minded outreach initiative part of Aussie developer’s Christmas campaign.

Despite the festive carols and twinkling lights, the holidays can be a trying time for those without loved ones with whom to share them. That has moved one shopping center developer to rally its marketing troops, as well as community organizatio[...] Tactics Subscribers Read More...

Out on the Street in Cardboard City

Community Relations, Community Room

Family Promise wants to raise awareness of homelessness with first-hand experience.

By the time we are ready to say goodbye to 2017, some 2.5 million American families will have experienced homelessness. Family Promise's mandate is to provide them with emotional support and access to resources through a community-based and volu[...] Tactics Subscribers Read More...

Healthy to the Core

Community Relations, Community Room

American eatery challenges its customers to take better care of themselves one step—and bite—at a time.

Given the proliferation of diet and fitness programming available on television and online, you could almost be duped into believing that health and wellness were forms of passive entertainment. A group of American entrepreneurs and food lovers [...] Tactics Subscribers Read More...

Retail Relations, the Canadian Way

Community Relations, Pop-Up Stores

Uniqlo gives pop-up customers the choice to pass their free gifts on to others.

This pop-up's name says it all: The Welcome Store. Japanese fashion retailer, Uniqlo set it up last month in the city of Toronto to connect with the community in which it made its local market debut just a year ago. The purpose was to show its a[...] Tactics Subscribers Read More...

Kids Take Over The Mall

Community Relations, Community Room

Image credits: Kids Take Over the Mall

Students step into the boardroom for their first retail work experience.

There is a lot that goes on behind the scenes at a busy shopping center, and a group of elementary school children in the UK caught a glimpse of the ongoing work yesterday. Taking part in a national initiative held during the Revo council's Reta[...] Tactics Subscribers Read More...