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Community Relations

Painting by the Numbers

Community Relations, Community Room

Artist Melski McVee found the perfect apprentices at Belmont Forum.

Shoppers had a hand in bringing a major public art project to life at Belmont Forum (Cloverdale, Australia). Last weekend, they picked up their brushes and painted a large community mural alongside Melski McVee. It was the highlight of a three-p[...] Tactics Subscribers Read More...

The Mall Luton Recycles Its Bookshelves

Community Relations, Community Room

The initiative coincides with the Summer Reading Challenge.

There are eight double-sided bookshelves taking up space in The Mall Luton’s storage room, and the UK center wants to put them to good use. So it’s donating them to local schools. This CSR gesture will be made on a first-come-first-serve bas[...] Tactics Subscribers Read More...

The Art of Shopper Polling at Bayfair

Community Relations, Community Room

The retail center uses participatory art to connect with its local community.

Bayfair Shopping Centre (Bayfair – Mt Maunganui, New Zealand) has found a creative way of getting its customers to open up and share how they feel about important people in their lives and what they envision for the retail destination's future[...] Tactics Subscribers Read More...

These Are the Real Mommy Diaries

Community Relations, Community Room

Developer turns to the source for its Mother’s Day campaign.

If you're still focused on one traditional archetype when devising campaigns to reach shopping mothers, you're missing the mark and passing up opportunities to build lasting relationships with target customers. Take it from one developer that ha[...] Tactics Subscribers Read More...

Mall Furniture: A Community Benchmark

Community Relations, Community Room

Something as simple as common area seating can strengthen your CSR mandate.

A nondescript element in a chaotic environment; that's what mall furniture is all too often. Yet there's a real argument for considering it a central part of a retail destination's placemaking strategy. It's about setting a community benchmark a[...] Tactics Subscribers Read More...

Students Step Out of the Classroom

Community Relations, Community Room

WEM showcases the work of junior achievers at its annual trade show.

The staff at Canada's West Edmonton Mall (WEM) just caught a glimpse of what the future might hold for its retail line-up. This past April 7, eighteen student-led businesses from Junior Achievement of Northern Alberta & NWT’s Company Program s[...] Tactics Subscribers Read More...

Mapping Out Shopper Loyalty

Community Relations, Community Room

Customers get to make their mark at their neighborhood center.

For the third instalment of its "We Treasure Our Neighbors" campaign, a shopping center in New Zealand invited its local customers to make their presence known and contribute to a public art installation. This past March, The Palms sent out t[...] Tactics Subscribers Read More...

International Women’s Day: #PressForProgress

Community Relations, Community Room

Melbourne Central among malls supporting the campaign with giveaways.

Power dressing is what type-based artist, Georgia Hill had in mind when she custom designed a series of T-shirts for Melbourne Central in Australia. To mark International Women's Day (IWD), the precinct's managers will give away free T-shirts be[...] Tactics Subscribers Read More...

The Broadwalk Commemorates the End of WWI

Community Relations, Community Room

UK center to give away 800,000 poppy seeds to local community organizations.

Remembrance Day (or Armistice Day) is normally the day when people in Commonwealth of Nations member states pay tribute to service men and women who sacrificed their lives in The Great War. A couple of weekends ago, however, The Broadwalk (Edgwa[...] Tactics Subscribers Read More...

Kids to Run Pop-ups for their Teams

Community Relations, Community Room

The community initiative is part of RSC’s two-week food festival.

Little social entrepreneurs are about to get their first retail experience as a shopping center in suburban Sydney gives them a chance to operate a pop-up shop. It will help them support their play time, too. Rhodes Waterside is planning to h[...] Tactics Subscribers Read More...

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