Howgate Receives Autism Award

The UK center developed an entire program to make shopping easier for people on the autism spectrum.

The Howgate Shopping Centre (The Howgate – Falkirk, UK) reached a new CSR milestone, becoming the first mall in Scotland to be autism-friendly certified. It received the National Autistic Society Scotland's award in recognition of a series of [...] Tactics Subscribers Read More...

Community Enforcers Gather at BTC

Community Relations, Community Room

The Kiwi center doubled as a recruitment post for the local police.

The Counties Manukau Police in Auckland, New Zealand, just got an appreciable boost from Botany Town Centre (BTC) in its mission to add 1,800 new cops to its force by 2020. Last Saturday, BTC hosted its annual Everyday Heroes event to give the p[...] Tactics Subscribers Read More...

It Takes a (Shopping) Village

Community Relations, Community Room

The next-gen program rewards good character and service with prizes.

Youth angst and shenanigans make news headlines much more than their good deeds. A New Zealand center's marketing team is focusing on more positive stories, though, with two community-based programs. Sylvia Park in Auckland was recently on th[...] Tactics Subscribers Read More...

Retail Purpose Revisited

Amenities, Community Relations

Indoor and outdoor ancillary space will soon be teeming with little ones.

Dockside Outlet Centre (Dockside • Chatham, UK) has found a taker for its upper-level ancillary space: Sea Shells, which will be trading as Dockside Day Nursery and Pre-School on a 15-year lease. The 325sq.m. (3,500sq.ft.) area will accommodat[...] Tactics Subscribers Read More...

Time to Ditch the Labels?

Community Relations, Community Room

A UK mall wants to yank shoppers out of their prejudice zone.

Claiming one's right to fashion freedom has to do with more than hemlines and color wheels these days. While some designers challenge their followers with gender-neutral or so-called fluid collections (think H&M, Mosaert, and Louis Vuitton), one[...] Tactics Subscribers Read More...

Opinion: To Sell and to Serve

Community Relations, Community Room

Linh Luong of NorthWest Shopping Centre shares her approach to developing a solid community relations plans.

As much as we pride ourselves on our healthy and progressive economy, there are always, unfortunately, those who need a little financial help. As the senior marketing manager for a large new property in Auckland (New Zealand), NorthWest Shopping[...] Tactics Subscribers Read More...

What’s Next: A Pet Adoption Café

Community Relations, Community Room

At Bre Phelan’s Felius Cat Café, you’ll be able to order a cat cuddle with that latte.

The Felius Cat Café has a catchy name and a cute logo to match, but there's an ulterior motive behind the joint's seemingly marketing-driven branding. Set to open in Omaha (USA) on September 18, this café is actually dedicated to felines. With[...] Tactics Subscribers Read More...

Building Holiday Momentum

Community Relations, Community Room

Malls join crowdfunding efforts to get Santa a new ride.

With just four months until the biggest retail battle of the year turns marketing investments into pots of gold or piles of ashes, time is ticking for one event team trying to raise C$100,000 (US$76,831) to build Santa a new float. As it turns o[...] Tactics Subscribers Read More...

Storytime? First Pick Your Language

Community Relations, Community Room

Central West caters to a diverse clientele with multi-cultural reading sessions.

Here's a good way to enrich shoppers' experience at your mall storytime sessions: Speak their language. Central West Shopping Centre (Braybrook, Australia) is providing that service with its Bilingual Storytime series. During school terms, parti[...] Tactics Subscribers Read More...

At First Sight: The #Unexpected PVM

Community Relations, Community Room

Place Ville Marie offers a window to its future through VR.

For anyone who wants to know what Ivanhoé Cambridge has in store for shoppers when it completes its Place Ville Marie (PVM) redevelopment, the real estate company has a high-tech set of answers. There's a kiosk available in the Montreal (Canada[...] Tactics Subscribers Read More...