In Search of Balance and Community

Québec mall offers cancer patients a dedicated wellness session.

Inner peace and wellness aren't the first things that come to mind when thinking of a mall, but Cominar's Centre Commercial Rivière-du-Loup runs a program that could make the association more natural. Every week, the Canadian center hosts RD[...] Tactics Subscribers Read More...

Diversity on Display at The Square

Community Relations, Community Room

A shopping center’s simple drum circle breaks new ground and a world record.

Diverse and united community or pressure cooker? Fostering the former to avoid the latter takes more than slogans and good intentions. It requires collaboration and some key players to drive initiatives, as a city council and shopping center tea[...] Tactics Subscribers Read More...

No Barking Required to Raise Awareness

Community Relations, Community Room

Antara Fashion Hall issues a quiet yet visually powerful call to end animal abuse.

They were the picture of good behavior, giant French bulldogs that sat quietly in various parts of Antara Fashion Hall (Antara) in Mexico City. During the entire month of March, the sculptures that local artists realized introduced shoppers to n[...] Tactics Subscribers Read More...

Mall Polls Community Through Mini-City Project

Community Relations, Community Room

The model building project will double as a participatory urban planning tool.

When you need to breathe new life into an existing property through a major redevelopment, what does better look like? QuadReal has its vision for the reincarnation of Cloverdale Mall (Toronto, Canada) and its surrounding neighborhood, but it ha[...] Tactics Subscribers Read More...

What’s Next: Performing Arts Tenants

Community Relations, Community Room

The theater of retail makes for an ideal satellite performing arts venue.

Call it mutual back scratching. Shopping centers and arts organizations both need people to step into a physical space from time to time to discover new store collections or works by local and international creators. By collaborating, they can b[...] Tactics Subscribers Read More...

Paving the Purple Way

Community Relations, Community Room

Charter Walk follows up its Purple Tuesday campaign with a renewed commitment to shopper inclusivity.

Charter Walk shopping center was among retail businesses across the UK that supported the Purple Tuesday campaign last November and took concrete steps to enhance the customer experience for disabled shoppers. A recipient of the Autism Friendly [...] Tactics Subscribers Read More...

Would You Pay Mall Staff to Volunteer?

Community Relations, Community Room

Flex hours have helped intu staff support and raise money for several organizations.

At intu Potteries (Stoke-on-Trent, UK), nobody will give employees grief for using their working time for benevolent endeavors. They're actually encouraged to do so, up to 15 hours per year. It's one of the ways that the center rounds up support[...] Tactics Subscribers Read More...

Beating the Monday Blues

Community Relations, Community Room

The Mall Luton raises awareness of mental health issues.

Shoppers were on the hunt for hidden rocks at The Mall Luton (UK) this past Monday. These weren't the jewelry kind or promotional perks, but rather real rocks on which aspirational and motivational quotes had been written. It was the mall's way [...] Tactics Subscribers Read More...

Sweet on Soldiers

Community Relations, Community Room

Mall’s donation drive broadens the scope of the Valentine’s Day season.

Chocolates, flowers, and toothpaste? With all the fuss around Valentine's Day, it's tough to imagine basic staples showing up on shoppers' lists but they will at one American mall. The promotional team at Macerich's Inland Center wants to mak[...] Tactics Subscribers Read More...

Chartwell Paves the Artists’ Way

Community Relations, Community Room

The mall has issued its call for artists’ submissions on its website and Facebook.

Kiwi art buffs who like to keep their fingers on the pulse of the local scene could get tips on up-and-coming talent at Chartwell Shopping Centre (Hamilton, New Zealand). Earlier this year, the mall launched its ChARTwell exhibit space to showca[...] Tactics Subscribers Read More...