Out of the Shadows

intu Potteries remains a beacon of light for people with hidden disabilities.

intu Potteries (Stoke-on-Trent, UK) has managed to make shoppers with hidden disabilities more visible to its service staff without putting them in a proverbial fishbowl. It's just added another initiative to reinforce that commitment, becoming[...] Tactics Subscribers Read More...

In Local Heroes They Trust

Community Relations, Community Room

Westfield gives community leaders some well-deserved recognition.

There's a reason why heroes often go unsung: Most of the time, nobody knows who they are. Westfield is changing that in 40 communities across Australia and New Zealand with its Local Heroes grant program.

This year, the developer is support[...] Tactics Subscribers Read More...

Twas the Contest Before Christmas

Community Relations, Community Room

Hillcrest is putting shoppers at the center of its holiday story branding strategy.

Hillcrest's Jingle Jolly Santa Show promises to warm the hearts of those who love everything Christmas this year—St. Nick in his red suit, the cozy decked halls, the works. Still, the Canadian mall's team has left a little room for something [...] Tactics Subscribers Read More...

This Is How You Wrap Up a Marketing Season

Community Relations, Community Room

Holt Renfrew Centre hits the streets to celebrate the last days of summer.

There's a new bicycle ice-cream cart roaming the streets of Toronto, Canada, and it's Holt Renfrew Centre's way of connecting with local shoppers after completing its interior renovations, right in time for the launch of the fall/winter fashion [...] Tactics Subscribers Read More...

Stockland Releases The Dad Edit

Community Relations, Community Room

The collaborative campaign creates a community among men experiencing fatherhood in myriad ways.

Three months after delivering a major Mother's Day outreach campaign in collaboration with Western Sydney University, Stockland has now teamed up with Australian Men's Health magazine to present an open-letter editorial series written by dads fo[...] Tactics Subscribers Read More...

Free to Feed, and in Plain View

Community Relations, Community Room

This campaign takes a UK mall back to the basics of community relations.

Hashtag campaigns have proven their worth in spreading the word quickly to back various causes. Providing a physical stage to facilitate in-person encounters only amplifies the message and makes it more relatable, which is exactly what a UK shop[...] Tactics Subscribers Read More...

Finally, a Mall Club for Dads

Community Relations, Community Room

Stockland Baldivis and its community partners offer fathers a local network.

Mothers have long been the priority for shopping centers' parent-focused support programs and special events, but Stockland Baldivis in Western Australia has broken out of that mould. Every Monday morning (10:30-noon), it hosts a free meet-up wh[...] Tactics Subscribers Read More...

Poetry Is Just What The Mall Ordered

Community Relations, Community Room

Shopping centers are the latest public outlets for poet, James McInerney’s works.

The Mall Luton (UK) has a new retail therapy protocol and it involves poetry. More than small doses of literature between bouts of shopping, the Poetry in Public project is meant to be restorative and help visitors get into a more positive minds[...] Tactics Subscribers Read More...

Beyond Produce: Public Market Expands

Community Relations, Community Room

Greenstone has turned a common concept into a key component of its CSR program.

Shoppers usually go to public markets for the fresh seasonal veggies and fruits, and the odd artisanal piece. Greenstone Shopping Centre in South Africa hopes that they'll also come for live entertainment, children's play and crafting areas, and[...] Tactics Subscribers Read More...

Stockland Celebrates Moms in All Their Diversity

Community Relations, Community Room

Mandy Nolan, the host of the Mamamia podcast, is among the six writers who contributed to The Letter Project.

If you're a female parent who lives in Australia, then the Stockland team will be thinking of you this upcoming Mother's Day. This past Tuesday, it launched "The Letter Project: To All Those Who Mum" together with a group of local writers and We[...] Tactics Subscribers Read More...