Karrinyup’s NAIDOC Week Steeped in Tradition

Community Relations, Community Room, Entertainment, Special Events

Every year, Australians celebrate NAIDOC Week and the 2022 edition gave staff and visitors at Karrinyup Shopping Centre a reason to come together to recognize and learn about the history and culture of Aboriginal and Torres Strait Islander peop[...] Read More...

Art Meets Tech on Le Plateau Mont-Royal

Community Relations, Community Room, Décor Themes, Design Studio, Sustainability

This outdoor public art piece morphs with the weather forecast.

If residents living near the pedestrian-only section of Mont-Royal Avenue in Montreal, Canada, claim that a low cloud has been hovering above their local square, Place des Fleurs-de-Macadam, they're not imagining things. Anyone who pauses there[...] Tactics Subscribers Read More...

Shoppers Bin & Win at Stockland Townsville

Community Relations, Community Room, Sustainability

There are vouchers up for grabs for online gamers who know how to properly sort their household waste.

The road to sustainability is paved with good intentions, but how much do consumers really know about the right steps to take to develop greener habits? Shoppers at Stockland Townsville (Aitkenvale, Australia) are finding that out for themselve[...] Tactics Subscribers Read More...

Simon Says, It’s Time for a Fashion Clean-up

Charity Partnerships, Community Relations, Community Room, Sustainability

Simon and Give Back Box give shoppers a feel-good incentive to declutter their closets.

How much stuff is simply too much? Simon's marketers would never be clumsy enough to engage shoppers in that discussion, especially when it could have the adverse effect of slowing down traffic to the developer's malls. Waste, however, is fair [...] Tactics Subscribers Read More...

This Mall Display Could Create Social Buzz

Charity Partnerships, Community Relations, Community Room, Fundraisers, Sustainability

HSC finds multiple uses for an information display ahead of the Halifax Pride Festival.

While Alvéole's honeybees are hard at work in hives set up on Halifax Shopping Centre's (HSC) rooftop, the Canadian mall's marketers are creating a buzz of their own with a special indoor display that informs visitors of the sustainability pro[...] Tactics Subscribers Read More...

Bikini Berlin’s Influencer Initiative Exists IRL

Charity Partnerships, Community Relations, Community Room, Fundraisers

The Governing Mayor of Berlin, Franziska Giffey is among the center’s creative collaborators.

Bikini Berlin's marketers have a fresh take on social influencing, taking their program back into the brick-and-mortar space and supporting a human cause. A couple of weeks ago, the German container mall launched its latest pop-up, BerlinFluenc[...] Tactics Subscribers Read More...

Little Entrepreneurs Are Back in Business

Community Relations, Community Room, Entertainment, Pop-Up Stores, Special Events

After a couple of tough years, budding retail operators tested their concepts on the street and at the mall.

Children dreaming of one day running their own enterprises got their first dose of reality when COVID-19 hit. Restrictions on public gatherings and health concerns made even a sidewalk kiosk seem like risky business. Luckily, things are more re[...] Tactics Subscribers Read More...

Boxpark Is Cheering for Women Who Play

Celebrity Appearances, Community Relations, Community Room, Entertainment, Special Events

The mall is calling on young females to get in the game with the help of pro athletes.

Don't let the name that Boxpark (London, UK) chose for its latest initative fool you; #WOMXNWHOPLAY isn't just about timidly dabbling in some activity or another to pass time. The mall's campaign, launched last Friday ahead of the UEFA Women's [...] Tactics Subscribers Read More...

Pasadena Chalk Festival: Back Live & IRL

Community Relations, Community Room, Entertainment, Fundraisers, Special Events

The Paseo has its hook to draw in shoppers this upcoming Father’s Day weekend.

How's this for a retail marketing statement? No less than 600 artists will be live and on-site at The Paseo when the California center hosts the 29th annual Pasadena Chalk Festival on Father's Day weekend. After a couple of virtual versions due[...] Tactics Subscribers Read More...

CF Backs CSR Positioning with New Investment

Community Relations, Community Room, Sustainability

Cadillac Fairview to support Indigenous students with funding for education and career development.

Cadillac Fairview (CF) is marking this Indigenous History Month with a significant CSR investment. The Canadian developer has announced that it will set aside C$125,000 (US$99,643) to back scholarship and award programs to benefit Indigenous st[...] Tactics Subscribers Read More...