Mall Drive Targets Youth Smoking and Vaping

Charity Partnerships, Community Relations, Community Room

A Hawaiian youth coalition makes strides with its anti-smoking awareness campaign.

Twenty-one thousand is the number to remember. That's how many Hawaiian children will end up dying from smoking if habits don't change, according to the state's Pacific Health Institute. So the Coalition for a Tobacco-Free Hawai‘i Youth Counc[...] Tactics Subscribers Read More...

Head of the Class: Homeschoolers Hit the Mall

Charity Partnerships, Community Relations, Community Room

Some homeschoolers in South Carolina have found their community anchor at the mall.

Lack of access to cutting-edge tech, a wide variety of classes, and extra-curricular activities, not to mention socialization, are often cited as reasons to diss homeschooling. A made-in-America retail partnership is debunking some of those myt[...] Tactics Subscribers Read More...

Retailer Rallies to Stop Child Bullying

Charity Partnerships, Community Relations, Community Room, Fundraisers

This hybrid fundraising program will test consumers’ benevolence during a pandemic that has children under added stress.

The CKNW Kids' Fund has already had a positive impact on 50,000 children through its Pink Shirt Day initiative, which raises funds to support anti-bullying programs. This upcoming February 23 and all month long, it can once again count on one o[...] Tactics Subscribers Read More...

Rooftop Skyfarm to Yield Food for Donations

Charity Partnerships, Community Room, Sustainability

A carpark conversion will mean more access to fresh produce for vulnerable Melburnians.

One of the City of Melbourne's recent Urban Forest Fund donations has already borne fruit. The A$300,000 (US$215,345) seed grant has enabled the conversion of the inner-city Siddeley Street Carpark into Melbourne Skyfarm, a multi-purpose and su[...] Tactics Subscribers Read More...

Mall Gift Hunters Get Kitted Out

Charity Partnerships, Community Room, Fundraisers

There’s more to this initiative than wrapping Christmas presents.

Just like food, a packaged gift is first enjoyed with the eyes. That makes it somewhat harder for the least dexterous of people unless, of course, they happen to be shopping at a place where community elves are secretly there to help. A charity[...] Tactics Subscribers Read More...

Belmont Forum Cooking Showdown Is On

Celebrity Chefs, Charity Partnerships, Community Room, Food & Beverage, Fundraisers, Sales Promotions & More

Thanks to this community-driven initiative, more food will be rescued and donated to Perth residents.

Expert hands are helping to make lighter work for SecondBite in its mission to rescue edible food from growers, manufacturers, and retailers, and redistribute it to a network of more than 1,400 charities and non-profits supporting Aussies in ne[...] Tactics Subscribers Read More...

Cominar Backs Children’s Charity Fundraiser

Charity Partnerships, Community Relations, Community Room, Fundraisers

A small donation could lead to big winnings for warm-hearted shoppers.

Air Canada could get an influx of donations for the Passeport de Rêve fundraiser if shoppers answer Cominar's call. The Canadian REIT is supporting the airline's efforts that will benefit Opération Enfant Soleil, a non-profit that raises mone[...] Tactics Subscribers Read More...

Outreach Program has Shoppers Playing Santa

Charity Partnerships, Community Relations, Community Room

Gift hunters get an opportunity to adopt a senior this holiday season.

Retailers and mall operators are acutely aware of the fact that seniors are more active than ever and form a lucrative market, especially for luxury goods and upscale services. However, if COVID-19 has taught us anything it's that seniors are a[...] Tactics Subscribers Read More...

This Walking Club Is for Bookworms

Charity Partnerships, Community Relations, Community Room

Auburn Mall’s partnership with its local city library officially debuts next Monday.

Auburn Mall in Massachusetts, USA, is about to turn the West side of its property into a destination for local families with young children, thanks to a fresh public/private partnership. From a marketer's standpoint, the initiative is a way to [...] Tactics Subscribers Read More...

Charity Refund Program Up at Stockland Mall

Charity Partnerships, Community Room, Sustainability

Containers for Change scheme will help support services for children facing or at risk of abuse and neglect.

Queensland's Stockland Burleigh Heads has officially joined Containers for Change, hoping to move its CSR mandate on two fronts: Environmental and social sustainability. The statewide government scheme offers consumers a 10-cent refund payment [...] Tactics Subscribers Read More...