Celebrity Charity Shop Pops Up in Uxbridge

Charity Partnerships, Community Room

Cardiac Risk in the Young (CRY) raised money at the UK mall to help prevent premature deaths due to undiagnosed conditions.

Pixie Lott has more fashions in her closet than the average gal. As a singer and actress, the 25-year-old Brit is used to frequent wardrobe changes. Last month, she cleared a few of her clothing and accessories out and donated them to intu Uxbri[...] Tactics Subscribers Read More...

Mall Shoppers Are Playing It Forward

Charity Partnerships, Community Room

Frasers Centrepoint Malls have their customers swap playtime for donations.

This Year of the Monkey, Frasers Centrepoint Malls is celebrating with a charity event that will take its roving giant ball pool to six centers across Singapore. After a successful introduction to more than 1,000 visitors to Causeway Point in ju[...] Tactics Subscribers Read More...

Alhambra Seeks People for Acts of Kindness

Charity Partnerships, Community Room

UK center intends to find worthy candidates in the community via an online search.

Alhambra Shopping Centre is feeling particularly generous this year. It has already planned a full roster of random acts of kindness that it intends to perform all year, just to give local residents of Barnsley, UK, something to smile about and [...] Tactics Subscribers Read More...

Mall Easter Bunny to Host Brunch for Sick Kids

Charity Partnerships, Community Room

Upscale Florida mall plans to offer a new charity-focused twist on Easter celebrations.

Each year, the Ronald MacDonald House Charities of Central Florida (RMHCCF) provides a home away from home to about 1700 families looking to stay close to their critically ill children. The organization already runs two houses in Orlando on the [...] Tactics Subscribers Read More...

Mall of America Broke Guinness World Record

Charity Partnerships, Community Room

Center used empty retail space as a temporary shop to collect and fix 5,512 bikes.

Many hands make light work. It's one of those proverbs that parents often use to convince their kids to pitch in more with house chores. The Mall of America's (MOA) recent Guinness World Record-breaking feat serves as a good case in point. Just [...] Tactics Subscribers Read More...

Judge Set Up Pop-Up Court at Polo Park

Charity Partnerships, Community Room

Winnipeggers were arrested and taken to center court for sentencing and bail hearing.

Polo Park is no stranger to fashion catwalks. However, those orange-clad men and women who paraded into the Canadian mall’s center court on Monday weren’t models, but jailbirds. At 10 a.m., those chained-up Winnipeggers started arriving w[...] Tactics Subscribers Read More...

Manchester Arndale Adds Empty Shop Space

Charity Partnerships, Community Room

UK center hopes to raise funds for the homeless with new twist on award-winning outreach program.

While retailers across Greater Manchester are kicking their New Year fashion campaigns into high gear and urging consumers to refresh their wardrobes, some 600,000 people are living in poverty in the northern England region. For the latter, find[...] Tactics Subscribers Read More...

Text Santa is Well Underway at intu Potteries

Charity Partnerships, Community Room

Image credits: intu Potteries

Center supports national campaign to raise funds for kids and others in need.

This Christmas, intu Potteries is sure to wind up on Santa's "nice" list, as the center takes part in ITV's nationwide Text Santa campaign. In doing so, it's helping to fund nurses for those dealing with cancer, grant wishes to children with lif[...] Tactics Subscribers Read More...

#ChainOfBetters Proves How Powerful Sending Money Can Be

Charity Partnerships, Community Room

Western Union puts its money behind its message.

Western Union has a brand message that's easy to get behind: sending money helps people. A parent sends money to their child to help them through their final weeks away at school. Someone sends money across the country to help a friend in a tigh[...] Tactics Subscribers Read More...

CF Fairview to Grant Santa Flight Wishes

Charity Partnerships, Community Relations, Community Room

Pointe-Claire shopping center teams up with Air Transat and Children’s Wish Foundation to send families off in search of St. Nick in holiday contest.

CF Fairview Pointe Claire could be looking at record Santa photo sales and stroller rental bookings this year if its contest takes off. Until December 1, The Canadian mall and its visiting families will be swapping receipts for both with forms t[...] Tactics Subscribers Read More...