Morguard Is Tapping into Girl Power

Retail developer is committing resources and property space to supporting young girls.

The impact of self-belief and determination was on display at the recent Rio Olympic Summer Games, with several standout performances by teenage girls. Now that the events have wrapped up, Morguard and Big Brothers Big Sisters of Canada (BBBSC) [...] Tactics Subscribers Read More...

Eating It Up

Charity Partnerships, Community Room

Artists Karl Unnasch and Jon Taylor delivered another feast for the eyes and community rally point with their “Well-Seasoned Greetings” tree at Downtown Silver Spring.

Holiday trees often serve as mechanisms for retail-based charity fundraisers and drives. The typical strategy is for shopping center marketers to join forces with corporate partners and media outlets. Each group takes on the challenge of decora[...] Tactics Subscribers Read More...

GIFTR: Get Social for a Cause

Charity Partnerships, Community Room

GIFTR helps find perfect gift in exchange for social media endorsement.

GIFTR, the online personal gift registry manager, had a proposition for the Galleria's shoppers in West Australia last year: get help finding the perfect gift for everyone on their list in exchange for social media endorsement. For every social [...] Tactics Subscribers Read More...

SM Supermalls: SM Christmas Bears Of Joy

Charity Partnerships, Community Room

SM Supermalls ran SM Christmas Bears of Joy drive to share some Christmas cheer with underprivileged children.

Shoppers had a chance to share some Christmas cheer with underprivileged children in communities across the Philippines last year when SM Supermalls ran its SM Christmas Bears of Joy drive. From November 6 through December 31, they could buy two[...] Tactics Subscribers Read More...

H&M: The Gift That Gives Back

Charity Partnerships, Community Room

H&M is slowly but surely pulling away with its socially conscious endeavors.

You could say that H&M, GAP and Joe Fresh are in a dead heat when it comes to creating those upbeat, slick and fun holiday ads that become musical interludes during what is a heavy-loaded promotional season. However, H&M is slowly but surely pul[...] Tactics Subscribers Read More...

Students Turn Mall Furniture into Art Pieces

Charity Partnerships, Community Room

CrownGate’s decorating competition has transformed its indoor environment.

CrownGate Shopping Centre received 622 entries for its second annual decorating competition, and now nine students from the Herefordshire and Worcestershire (UK) regions will see their book-shaped bench art on display within the center's Chapel [...] Tactics Subscribers Read More...

Mall Shows Real Impact of Donations

Charity Partnerships, Community Room

World Vision experiential installation takes Broadwalk shoppers on Journey of Hope.

Who knows what really happens to charitable donations? It's the type of question that often prevents people from opening their wallets and contributing to the many causes that fundraisers champion. It's with this in mind that World Vision, a glo[...] Tactics Subscribers Read More...

A Walk in An Autistic Shopper’s Shoes

Charity Partnerships, Community Room

intu Trafford Centre partners with the NAS to launch an educational VR experience.

There aren't too many shopping centers that would qualify their experience as a nightmare for any customer. intu Trafford Centre is, however, owning up to what is a reality for its autistic visitors. Even more surprising, the UK mall is sharing [...] Tactics Subscribers Read More...

LV Makes Social Promise to UNICEF

Charity Partnerships, Community Room

Louis Vuitton’s celebrity followers entice the public to pledge support to the nonprofit.

Who would dare challenge the sacred code of the pinky swear? We know it sounds like something best left for schoolyard rituals, but the universality of it and the memories it evokes are enough to make it the central concept in Louis Vuitton's cu[...] Tactics Subscribers Read More...

Rescue Dogs Find Homes at BTC

Charity Partnerships, Community Room

“Death row” dogs get one last chance to escape euthanasia at Botany Town Centre.

It's easy to fall in love with a puppy. The fascination wears off, though, after months or mere weeks of feeding the growing puppy, walking it, training it, and picking up after it, pushing some dog owners to abandon their pets at shelters. Many[...] Tactics Subscribers Read More...