Tag Archives: video

1. Banking on Marketing

   Sunrise Marketplace sees marketing as essential to property owner and retailer success

   Sunrise Marketplace has eight months left to convince its stakeholders to vote to renew their Business Improvement District (BID).
   Formed in 2000, the BID oversees marketing, economic development, maintenance and public safety programs on behalf of property and business owners in a collection of nearly [...]

   April 2009 | Posted in Closeup
   
   

2. On the Campaign Trail

   The economic downturn hasn’t prevented Simon Property Group from rolling out its national fashion event: Simon Fashion Now.
   This celebration of style treats shoppers to runway fashion shows, and updates them on the latest trends in cosmetics and must-have accessories at signature Simon properties. The mall developer is showcasing brands in five markets this spring and [...]

   April 2009 | Posted in Advantages
   
   

3. Handle with Care

   Sensory overload among malls’ signage planning challenges
   If you’re going to rein in Santa, you better have a darn good reason. Inspiring shoppers to partake in the holiday tradition of gifting despite their economic angst was reason enough for the management team at Canada’s Place Montreal Trust (PMT). Instead of giving St. Nick an expected starring [...]

   March 2009 | Posted in Cover Story
   
   

4. A Shoe-Lover’s Affair

   A more Web-savvy Bayview Village hosts another category marketing campaign.
   Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper.
   On February 9, the Canadian shopping center transformed itself into a footwear enthusiast’s [...]

   March 2009 | Posted in Closeup