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Kerry Parkside Lifts Spirits with Amazing Race to Love

Entertainment, Special Events

Strangers pair up to complete tasks that test teamwork skills in competition that’s meant to act as metaphor for real-life romantic partnerships.

Forget romantic comedies, finding your soulmate takes skill and Kerry Parkside had some advice to impart to its shoppers last summer. The Shanghai center hosted a free love bootcamp to explore the core elements that can make ‘happy ever after�[...] Tactics Subscribers Read More...

Full Motion Blogging

Fashion Blogs, Mall Websites, Social Media Campaigns

Plaza Las Americas keeps shoppers’ styles up-to-date with a video fashion blog.

If Facebook is indeed becoming so 2008, then some might say so are text blogs. Right or wrong, Plaza Las Americas is looking ahead, keeping its Web visitors updated on the latest styles through a video fashion blog. Hosted by Desirée Lowry, Mis[...] Tactics Subscribers Read More...

Handle with Care

Advertising Creative Design, Design Studio

Sensory overload is among malls’ challenges when planning signage.

If you’re going to rein in Santa, you better have a darn good reason. Inspiring shoppers to partake in the holiday tradition of gifting despite their economic angst was reason enough for the management team at Canada’s Place Montreal Trust ([...] Tactics Subscribers Read More...

LuxTV for Bargain Hunters

Fashion Blogs, Social Media Campaigns, Stylist and Personal Shopping Services

Generating PR using a series of online videos, with the help of a fashion designer and an editor.

Luxury is spending much less on something that you really want. This little mantra will likely resonate with shoppers for some time to come and it was coined by one of Value Retail’s PR allies, Anna Mason of U.K.-based Maison Mason. The sty[...] Tactics Subscribers Read More...