In This Issue
Effective mall ad campaigns contain the right mix of creativity and bottom-line functionality.
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by Tim Ross, principal, Kendall Ross Brand Development and Design In the last edition of Tactics, I briefly wrote about Inland’s social marketing spokesperson, Holly Green, in regards to successful social media programs. I got a great deal of specific feedback asking how and why this type of medium works. After spending some time following [...]September 2009 | Posted in Column