Tag Archives: Michelle_Buxton

1. Come Shop with Me!

   By Michelle Buxton
   As consumers continue to jealously guard their wallets, shopping centers have to adopt ever more persuasive “Come Hither” tactics. The recession has mostly put paid to high-budget incentives such as giveaways and prizes, so marketers are having to dig deep and come up with creative and inspiring promotions that encourage maximum attendance, spend [...]

   December 2009 | Posted in Column
   
   

2. Rebranding: A new look for new customers …but ignore loyal regulars at your peril

   By Michelle Buxton, Principal, Toolbox Marketing
   Our first column focused on positioning the neighborhood center as a fun and indulgent destination offering shoppers an opportunity to indulge desires, hopes, dreams and aspirations. Borne of the need to rid neighborhood centers of their practical association and tap into some of the more lucrative leisure spend, we outlined [...]

   July 2009 | Posted in Column, Uncategorized