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The Facebook Redesign Challenge

Facebook, Technology News

What’s in store for brands that rely on the social network to keep their online visibility high?

As of March 30, the new Facebook Timeline will no longer be optional. With the new format, users of the social network will find it easier to employ when it comes to organizing their information. At the same time, brands will have to reformulate[...] Tactics Subscribers Read More...

Vive Paris!

Pop-Up Stores, Sales Promotions & More

Four people living in a tiny Parisian subway platform apartment? That’s IKEA’s version of social media-based reality TV.

IKEA France produced many a “houlala!” when it popped up at the Auber metro station in Paris last month. With the help of communications agency Ubi Bene, IKEA erected a temporary 581-square-foot apartment in the middle of the station platfor[...] Tactics Subscribers Read More...

If the Shoe Fits

Mall Websites, Social Media Campaigns

Dixie Outlet Mall takes big digital marketing step with website and Facebook-supported shoe category promotion and giveaway.

Shoppers with a thing for shoes must be drooling already at the thought of winning $2,500 worth of footwear in Dixie Outlet Mall’s first-ever online shoe giveaway. Launched on March 1, the contest is taking place on Facebook, where customers a[...] Tactics Subscribers Read More...

Can You Spot an Android?

Technology Lab, Technology News

Humanlike retail window mannequin can interact with shoppers, display 60 different types of emotions.

Science fiction writers will need to get busy if they are to surprise their readers because the boundaries of reality are being pushed further and further every day. Not so sure? Have a look at this video of Tokyo department store Takashimaya’[...] Tactics Subscribers Read More...