Tag Archives: feb10

Epicurian Feria

Convening the entire community to a feast is one way to move up the social ladder. It’s also a massive undertaking, but one that Chadstone —The Fashion Capital (Chadstone) was eager to face in a bid to raise its food category market share up from below average.
February 2010 | Posted in Cover Story, Food Court Programs
Talking Up Hillside

Hillside Centre displayed its gift of gab when it launched its “Talk about Shopping” advertising campaign as a means of refreshing its brand and reconnecting with customers. Uniqueness and playfulness were central qualities that the center strived to display through campaign creative that it developed with the design team at Suburbia Advertising.
February 2010 | Posted in Advantages, Advertising Campaigns
On the Beat

Wisma Atria’s fun “Dancing Traffic Cops” wasn’t quite a flash mob, but the PR campaign did capture the attention of Singapore shoppers and the local media.
February 2010 | Posted in Bits, Public Relations
Lunch on the Fly

Office workers call it a lunch break, but The Gateway hopes to pack much more into that daily hour when employees step away from their desks. The Salt Lake City, USA center partnered with The Enterprise and radio station FM100.3 to create a new loyalty program, the At Work Perk Club.
February 2010 | Posted in Bits, Food Court Marketing

Epicurian Feria