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Strong on Capacity, Short on Capability

Contributors, Technology Lab

Barry Urquhart calls for more infrastructure support for digital commerce.

It’s capability not capacity that matters most. That particularly applies to the digital world. The capacity of its many elements, if and when applied astutely, can be so predictive, targeted, accurate and…boring. Seemingly boundless amou[...] Tactics Subscribers Read More...

Arm Yourself for the Battle of the Mind

Social Media Campaigns, Technology Lab

Branding and standout product promotions to battle the “store blindness” that a very digitized marketplace has triggered.

Let’s face it. Social media, and the Internet in general, are largely “blind” media. They can be frustrating, time wasting and inefficient. Entries and enquiries about wide-ranging but pertinent topics, products and services elicit countle[...] Tactics Subscribers Read More...