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Marketing Trendz
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Eyeballing Market Share
No more counting eyeballs, advertising experts will tell you. But nobody said anything about tracking them, until now. Fittingly, EYE Corp. was the firm that commissioned Access Testing to conduct a new out-of-home advertising study this past June at its shopping center locations in New York City, Los Angeles and Atlanta. (more…)
Advertising Research, Featured
Subscribers: Tactics Magazine April 2010
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The 12 Mums of Christmas
Shopping Center: OVERGATE (Dundee, UK)
THE CONCEPT
Take the risk of setting political correctness aside and place females (mums, specifically) at the heart of the campaign in order to stand out and connect with target consumers on an emotional level at a crucial time of year. The creative comprised a mix of retro images of mums playing a variety of roles in making Christmas perfect. (more…)
Outdoor By Design
Eco-friendly decor brought the outdoors inside Victoria Square. High Street or mall hall? It was tough to tell at times at Victoria Square last Christmas, and that was the main point to the Northern Ireland shopping center’s seasonal decor. (more…)
