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Subscribers: Volume 19 Issue III June 2010
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Sample: Volume 19 Issue III June 2010
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Snap that Tag
Re-purposing of technology developed for sectors such as manufacturing and the military has led to much innovation in consumer marketing, California’s Hollywood & Highland Center (H&H) has jumped on quick response (QR) codes or tags to support its latest “Live Large” branding campaign. (more…)
Crunch Credits
Recycling will always be a chore, but Envirobank thinks it can make it more compelling. The Australian organization has come up with a reverse vending machine (RVM) that collects plastic bottles and beverage cans, and rewards consumers in the process. (more…)
Fashion in 3D
Complexe Les Ailes added a new dimension to its category marketing strategy when it launched a 3D campaign to present the spring’s fashion trends. All campaign posters on the Canadian center’s three levels revealed new looks in 3D, turning browsing into a whole new experience for shoppers (more…)
