Traffic Is Building on Nový Smíchov’s Rooftop

Amenities, Community Room, Customer Service, Entertainment, Special Events

There’s more than immediately meets the eye at one of Prague’s busiest hubs.

Handy or hectic? Which best defines the Smíchovský Anděl commercial and transit hub in Prague, Czech Republic, truly depends on who you ask. One thing is for sure, it was never a place to spend a relaxing moment with family and friends until[...] Read More...

Levi’s Tailor Shop Gets In on Beer Garden Biz

Entertainment, Food & Beverage, Sales Promotions, Sales Promotions & More, Special Events

This one-day, brand-anchored event shows the potential of outdoor activations beyond F&B and live entertainment.

Indoor/outdoor is more than a home decor concept; it's how many consumers envision their ideal lifestyles. Where and how they indulge in their favorite pastimes, as well as consume goods and services, changes with their needs and moods. An Amer[...] Tactics Subscribers Read More...

Karrinyup’s NAIDOC Week Steeped in Tradition

Community Relations, Community Room, Entertainment, Special Events

Every year, Australians celebrate NAIDOC Week and the 2022 edition gave staff and visitors at Karrinyup Shopping Centre a reason to come together to recognize and learn about the history and culture of Aboriginal and Torres Strait Islander peop[...] Read More...

Galeries Lafayette Honors French Savoir-Faire

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

The store’s “French Touch” event also offers a glimpse of the next generation of creators.

For retail destinations whose brands are closely tied to their home country's culture, this is the start of a new golden era. At least that's the sentiment among the marketing staff at Galeries Lafayette, which celebrated 125 years of bringing [...] Tactics Subscribers Read More...

Art Meets Tech on Le Plateau Mont-Royal

Community Relations, Community Room, Décor Themes, Design Studio, Sustainability

This outdoor public art piece morphs with the weather forecast.

If residents living near the pedestrian-only section of Mont-Royal Avenue in Montreal, Canada, claim that a low cloud has been hovering above their local square, Place des Fleurs-de-Macadam, they're not imagining things. Anyone who pauses there[...] Tactics Subscribers Read More...

Pursuits of Culinary Happiness

Food & Beverage, Sales Promotions, Sales Promotions & More

A Latin Food Fest and F&B pop-ups are among Square One’s traffic and sales generation strategies.

Food FOMO? Yes, it's real, and if The Food District has its way, shoppers will be flocking to its tenant eateries this summer in search of unexpected culinary delights before they're gone.

Square One's foodie destination is running a Secret[...] Tactics Subscribers Read More...

Shoppers Bin & Win at Stockland Townsville

Community Relations, Community Room, Sustainability

There are vouchers up for grabs for online gamers who know how to properly sort their household waste.

The road to sustainability is paved with good intentions, but how much do consumers really know about the right steps to take to develop greener habits? Shoppers at Stockland Townsville (Aitkenvale, Australia) are finding that out for themselve[...] Tactics Subscribers Read More...

This Mall Is Readying for Football Season

Celebrity Appearances, Entertainment, Special Events

There’s more to fall retail marketing than Back to School.

Excitement is building for school-bound children, but looming September is also electrifying sports fans who are looking forward to yet another competitive season. That passion is at the heart of an annual community event that a mall in New Jer[...] Tactics Subscribers Read More...

Victoria Shoppers Met Up on Sweet Street

Charity Partnerships, Community Room, Entertainment, Fundraisers, Special Events

Candy lovers chugged back locally made sodas as part of a charity fundraiser.

When does a sweets indulgence turn into a tummy ache? Mum was the word on that for those who flocked to Sweet Street, the community event that Westshore Town Centre (Victoria, Canada) held last week in its parking lot. Ice cream, cookies, cotto[...] Tactics Subscribers Read More...

Ikea Debuts Its CSR-minded Circular Hub

Community Room, Retailer Roundup, Sustainability

At the retailer’s new sustainability department, one person’s abandoned furniture is another one’s bargain find.

Old Ikea furniture deserves a second life. That’s a powerful statement coming from a retail giant that has made its fortunes outfitting customers’ homes. The company’s Australian arm has unveiled its new concept: Circular Hub, where pre-l[...] Tactics Subscribers Read More...