Flight Centre Marks 40th with Travel Runway 2.0

Advertising Creative Design, Design Studio, Technology Lab

Travelers get to pick their adventures in this global campaign and may end up winning a free holiday.

Our picks of marketing videos this week are made for anyone devising a campaign for consumers with a travel bug. Flight Centre Australia turned 40 and it's celebrating with a collection of 40+ experiences organized under distinct themes: Advent[...] Tactics Subscribers Read More...

What’s Next: Benchmarking CRE Wellness

Community Room, Marketing Research, Property Management, Shopping Center Business, Sustainability

QuadReal and CfAD mined the data that backs a CSR-minded approach to property development and management.

Ignorance is no longer a defense for property owners and operators when it comes to the impact of built environments on tenants' health outcomes and their experience of the spaces. They've got the tools and methodology to get at the data if the[...] Tactics Subscribers Read More...

Pasadena Chalk Festival: Back Live & IRL

Community Relations, Community Room, Entertainment, Fundraisers, Special Events

The Paseo has its hook to draw in shoppers this upcoming Father’s Day weekend.

How's this for a retail marketing statement? No less than 600 artists will be live and on-site at The Paseo when the California center hosts the 29th annual Pasadena Chalk Festival on Father's Day weekend. After a couple of virtual versions due[...] Tactics Subscribers Read More...

CF Backs CSR Positioning with New Investment

Community Relations, Community Room, Sustainability

Cadillac Fairview to support Indigenous students with funding for education and career development.

Cadillac Fairview (CF) is marking this Indigenous History Month with a significant CSR investment. The Canadian developer has announced that it will set aside C$125,000 (US$99,643) to back scholarship and award programs to benefit Indigenous st[...] Tactics Subscribers Read More...

U.S. Open Fever Hits The Street Chestnut Hill

Entertainment, Special Events

The center is using the big championship as a platform to support a scholarship program.

The excitement is building in Massachusetts as the state readies to host the U.S. Open Championship next week. With the qualifying rounds now over, golf fans will set their sights next on The Country Club in Brookline for the big event. With so[...] Tactics Subscribers Read More...

Mall Gigs Are Hot Tickets for Art Seekers

Amenities, Entertainment, Special Events

PACE is once again teaming up with Gigs4U, bringing live performances to new audiences.

Who says you need to rely on traditional venues to make a city's cultural scene thrive? That stance is losing ground and now more than ever, what gives a place stage status is what audience it draws. That's how a shopping center got on PACE's r[...] Tactics Subscribers Read More...

Kate Spade NY Welcomes Summer Early

Advertising Creative Design, Décor Themes, Design Studio, Facebook, Pop-Up Stores, Visual Merchandising

Shoppable Facebook posts are part of the fashion house’s seasonal marketing strategy.

First, there was The High Line in the Meat Packing District, then Brooklyn, and this weekend it will be the Tribeca Burrough's time to host Kate Spade New York's (Kate Spade) pop-up cabana. The American designer label is pulling off the outdoor[...] Tactics Subscribers Read More...

Healthy Heart Walkers Hit the Mall Floor

Charity Partnerships, Community Relations, Community Room, Mall Clubs

Unlike a quarter of the Australian population, these mall shoppers are getting their regular exercise.

No more excuses for shoppers at Sunshine Plaza; they have two opportunities to stay fit and connected every week when the Australian center hosts its Healthy Heart Walkers (HHW) sessions. The active scene is one that visitors have been longing [...] Tactics Subscribers Read More...

What’s Next: Sunday Mass at the Mall

Community Relations, Community Room

Arenas and public halls host large religious gatherings and community-minded shopping centers could be next.

Anyone stepping into Santafé (Medellín, Colombia) around lunchtime on Sundays can expect to see large crowds gathered in the mall's Level 1 center court. Yes, they'll cross hungry patrons headed for their favorite eatery, but they'll also see[...] Tactics Subscribers Read More...

VivoCity Gets into Gaming Mode

Gifts with Purchase, Sales Promotions, Sales Promotions & More, Seasonal Giveaways

The rule at this Singapore mall is that you need to shop—frequently—to play and win.

There's no need to read any fine print to fully grasp the breadth of VivoCity's "Treasure Trove of Surprises" promotion. The Singapore mall is quite upfront about its intent: Prioritize rewarding loyal customers every time they shop and make th[...] Tactics Subscribers Read More...