Fox Valley Mall (Aurora, USA) is about to break ground on a new placemaking project: Fox Yard, an open-air plaza where the community can gather to attend special events and workout sessions, take in live entertainment, grab a bite during food t[...] Tactics Subscribers Read More...

I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend. As I began to ponder on the concept, I wondered why on earth anyone would real[...] Tactics Subscribers Read More...

It isn't October but as healthcare workers will tell you, cancer is a year-round concern. That's why it isn't so odd for La Vie en Rose to be holding a breast cancer bra drive this month. Through May 31, the Canadian retailer of lingerie and le[...] Tactics Subscribers Read More...

It's been five years since Caneland Central (Mackay, Australia) joined the local Mayor's Domestic Violence Taskforce, partnering with other organizations on a number of initiatives to make its community safer for everyone. Among those collabora[...] Tactics Subscribers Read More...

One of the main things that can impact an influencer’s social media engagement is the notorious Instagram algorithm. Renowned for its ever-changing rules, the algorithm has been a topic of discussion since Instagram stopped its chronological [...] Tactics Subscribers Read More...

Very Peri might be the fashion color of the year, but Sylvia Park (Auckland, New Zealand) will be sticking up for pink over the next few days. The mall is using its marketing platform to support Pink Shirt Day and the Mental Health Foundation o[...] Tactics Subscribers Read More...

On any given day, the Play Place under the domed skylight of the Galleria Dallas is teeming with children looking to burn off some energy running around and climbing on the rainforest-themed structures while their parents take a break from shop[...] Tactics Subscribers Read More...

Marketing teams often work with sensitive data, be it customer or contact data, in your CRM, WordPress site, payment details, and much more. Chief marketing officers (CMOs), heads of marketing, and marketing directors are accountable for data, [...] Tactics Subscribers Read More...

Apparel retailers have come under pressure in recent years to rethink their fast-fashion business models and instead offer consumers merchandise that is built and designed to last. All of this activism is in support of a more sustainable indust[...] Tactics Subscribers Read More...

There's no missing Maremagnum's "Punto Violeta" sign. It's at the info point, right in the middle of the central square, and it makes it clear to everyone who passes by that Klépierre's Barcelona shopping mall is the latest place in the city t[...] Tactics Subscribers Read More...