Place Ste-Foy to Home Deliver Style

Until the COVID pandemic subsides, social media offers shoppers an extra window to seasonal styles.

One minute your mall's marketing team is announcing a new service, the next it's putting everything on pause. That's how retail goes these days and Place Ste-Foy (Québec, Canada) will have to wait a little longer now before gauging shopper int[...] Tactics Subscribers Read More...

Retailer Rallies to Stop Child Bullying

Charity Partnerships, Community Relations, Community Room, Fundraisers

This hybrid fundraising program will test consumers’ benevolence during a pandemic that has children under added stress.

The CKNW Kids' Fund has already had a positive impact on 50,000 children through its Pink Shirt Day initiative, which raises funds to support anti-bullying programs. This upcoming February 23 and all month long, it can once again count on one o[...] Tactics Subscribers Read More...

Bed-In for Love Slated for Shoppi Tivoli

Sales Promotions & More, Seasonal Giveaways

The Swiss mall’s team is thinking outside the customary chocolate box this Valentine’s Day season.

For shoppers who've been diligent about respecting social distancing over the past couple of years, it will feel somewhat strange to walk right past two strangers' bedroom in the middle of Shoppi Tivoli. The surprising scene will pop up when th[...] Tactics Subscribers Read More...

This Could Improve Your Play Area

Amenities, Customer Service

Children are always keen on play spaces, but their parents sometimes need a nudge to unplug.

Last Friday (January 28) was International Lego Day and among all of the ways that fans of the little colored bricks chose to mark the occasion, which this year happened to be the company's 90th birthday, one went beyond the construction feats [...] Tactics Subscribers Read More...

The North Face Pops Up on Changbai

Advertising Creative Design, Design Studio

Fans of the brand had to push their own limits just to reach the brand’s store in the wild.

Retail marketing in a Winter Olympics host city? It's complicated. The North Face knows a little something about that. With the Beijing 2022 Games just around the corner, the outdoor goods brand had to temporarily shut down its iconic store in [...] Tactics Subscribers Read More...

Are You Ready for the New Data Privacy Era?

Technology Lab, Technology News

Darwin Liu of X Agency has a couple of tips on how marketers can adapt to the new context.

War. Doomsday. Apple vs. Facebook. The bout between the two tech giants has been going on for years with no end in sight. If you’re reading this, you already know what iOS 14.5 is: The people’s champion, the “little guy’s” liberator�[...] Tactics Subscribers Read More...