Mall Extends Its Brand’s Reach for LNY

Mall Websites, Sales Promotions & More, Social Media Campaigns, Technology Lab

The Canadian mall is connecting with Asian cultural communities locally and further afield via social influencers.

Nothing can replace authenticity of voice when it comes to culturally-anchored marketing. Yorkdale in Toronto offers a good case in point ahead of this Year of the Tiger by collaborating with an insider group of social influencers. The eight Ca[...] Tactics Subscribers Read More...

Flash a Blue Badge, Park for Free

Community Relations, Community Room, Customer Service, Parking, Property Management

At this UK mall, community mindfulness means accessibility for everyone.

The COVID pandemic has put the issue of citizen vulnerability in the spotlight, including for people with physical disabilities. Beyond mobility barriers, many also have had to carry a heavy financial burden in dealing with their conditions. As[...] Tactics Subscribers Read More...

What’s Next: Car Park Reinventions

Entertainment, Special Events

Pacific Fair’s Blue Car Park morphed into an on-trend venue for sporty youngsters.

A number of forces are pushing shopping center operators to see their on-site parking facilities in new ways. Staff at Pacific Fair (Broadbeach, Australia) have been aware of the amenity's potential for a while and earlier this month they showe[...] Tactics Subscribers Read More...

Epic Fails on Display at Mall of America

Customer Service

While other malls maintain the cult of tech innovation, MOA hosted an exhibit that was an ode to non-starters.

Hindsight is always 20/20, even for tech leaders and other product innovators. What they see, it is worth noting, isn't always ego-boosting. A recent exhibition at Mall of America (MOA – Bloomington, MN) bore witness to this. However, more th[...] Tactics Subscribers Read More...

Innovation: The True Retail Hook

Entertainment, Social Media Campaigns, Special Events, Technology Lab, Technology News

AR and CGI are at the heart of CapitaLand’s latest seasonal retail campaigns.

CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

Washington Square Preps for Valentine’s Day

Entertainment, Special Events

Social distancing and other pandemic-related rules don’t need to spoil Cupid’s day for shoppers.

Dinner and a movie are still very much on the roster at Washington Square (Portland, USA) for couples wishing to celebrate Valentine's Day. Tickets are already on sale online for the Love Struck Drive-in, a series of rom-com and tear-jerker dou[...] Tactics Subscribers Read More...

6 Common Mistakes Social Influencers Make

Social Media Campaigns, Technology Lab

Sam O’Brien, CMO of Affise, tells you how to develop proper online habits and make the right strategic alliances.

Living your whole life in the glare of the public eye is no easy task, especially for those successful enough to make it their full-time job and primary source of income. Followers, especially younger ones that have grown up with the likes of T[...] Tactics Subscribers Read More...

Rundle Mall Shoppers Get a Fresh Start

Community Room, Sales Promotions & More, Seasonal Giveaways, Sustainability

The Adelaide center ushers in the new year with a renewed commitment to sustainability.

Self-care is on consumers' minds these days as they continue to adapt to the new normal, including when they shop. Caring for the planet is just as important and it has its own impact on buying decisions. This month, Rundle Mall (Adelaide, Aust[...] Tactics Subscribers Read More...

Tmall Looks to Cash In on Beijing Games

Advertising Creative Design, Design Studio

Alibaba’s online marketplace gives shoppers full license to ditch their routine and hit the slopes.

It took a little longer this time around—blame it on COVID, among other mood dampers—but retail brands are now releasing their Olympic-themed campaigns ahead of this year's Beijing Winter Games, coming February 4-20. As one of China's preem[...] Tactics Subscribers Read More...

The Rise of a New Analytics Hero

Technology Lab, Technology News, What's Next Market Focus

David Wang of Imply leaps beyond data warehousing and BI to offer a glimpse of the future of analytics.

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s something much more interesting happening that’s going to change everything in the [...] Tactics Subscribers Read More...