Trafford Centre Gets Back in the Social Groove

Entertainment, Sales Promotions & More, Special Events

The fair-style event is the draw, but the promise of retail “treats” moves traffic into the center’s stores.

Who would have thought 18 months ago that established malls would still need ice-breaker events to bring their tenants and shoppers together? That's what the Trafford Centre in Manchester (UK) is essentially doing with its Summer Social, a seve[...] Tactics Subscribers Read More...

Students Will Love This Meme-style Campaign

Advertising Creative Design, Design Studio, Instagram, Social Media Campaigns

There is no shortage of tech tools to help you communicate with young shoppers the right way.

Gen Zers have decidedly put their stamp on retail marketing. Brand promoters are not only flocking to platforms like TikTok to make their pitch but also adopting campaign visual styles that will appeal to the increasingly important clientele. T[...] Tactics Subscribers Read More...

Luxury Retail: Not All Coming Up Roses

What's Next Market Focus

The Media Shop’s Teresa van den Berg brings us up to speed on the retail category and which digital tactics will be most effective with young luxury lovers post-COVID.

The 19th edition of the Bain Luxury Study states that the luxury industry has been heavily impacted by the Covid-19 crisis in 2020. The overall luxury market shrank by 20% to 22% at current exchange rates and is now estimated at approximately[...] Tactics Subscribers Read More...

Dr. Bike Is Headed Back to Edmonton Green

Community Room, Special Events, Sustainability

Edmonton Green caters to shoppers with a growing love of two-wheel travel.

Edmonton Green (London, UK) is all about proximity retailing. The center's invitation to locals: Visit its 120+ shops, stop by the charity kiosk or community board, and roam an indoor market selling fresh produce "right down your street." Its e[...] Tactics Subscribers Read More...

“Style in a Box” Event a Mall Showstopper

Sales Promotions & More, Seasonal Giveaways, Visual Merchandising

The one-day installation will turn into a permanent visual merchandising platform for tenant retailers.

You might not be a fan of Barbie dolls, but it's tough to deny that Swangate's recent "Style in a Box" event was creative. Last Saturday, the Wellingborough, UK, mall literally brought summer fashion trends to life with giant toy packages in wh[...] Tactics Subscribers Read More...

This Good Deed Could Pay Back Hamsomly

Community Relations, Community Room

Amazon puts its network of brands to good use to recognize a community’s Hometown Hero.

For a digital giant, Amazon sure has figured out how to insert itself deep into its customers' communities, and it goes well beyond the expansion of its delivery network. In Canada, one of its latest CR plays was to celebrate hometown heroes in[...] Tactics Subscribers Read More...