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Art Champion Gives Vacant GLA a Purpose

Community Relations, Community Room, Shopping Center Business

Emerging visual artists find temporary workshops, gain exposure in 22 downtown Montreal commercial buildings.

It's easy to glamorize commercial real estate innovation and view it as the domain of a privileged set. The COVID pandemic, however, has handed everyone in the sector a dose of reality, leaving many retailers unable to keep the lights on and pr[...] Tactics Subscribers Read More...

Mall Pushes Lockdown Hybrid Dining Services

Dining Guides, Food & Beverage, Sales Promotions & More

Canberra Centre releases a COVID-mindful digital dining guide.

As consumers diligently work on losing their so-called pandemic pounds, shopping center operators are doing their best to hold onto essential F&B sales, especially in markets where health authorities are imposing fourth-wave restrictions. An Au[...] Tactics Subscribers Read More...

Looking for the Next Big Foodie Event?

Food & Beverage, Gift Cards, Sales Promotions & More

What used to be fringe is now mainstream on the culinary scene, giving way to a slew of event concepts to test.

Fish tacos and yam fries with aioli are so pre-pandemic. How about some mac and cashew cheese? Or perhaps Teriyaki tempeh stirfry? You won't have to go very far these days to find an increasing selection of vegan ingredients to use at home or d[...] Tactics Subscribers Read More...

Birmingham Reopens Its Event Playbook

Entertainment, Special Events

Placemaking partners make lighter work of putting community events and celebrations back on the public agenda.

Consumers seem to fall into two groups: Those who fantasize about mingling in a crowd again and those who shudder at the very thought of a walkabout. The City of Birmingham is about to demonstrate that putting everyone at ease and reigniting co[...] Tactics Subscribers Read More...

It’s a Radio Takeover at Bikini Berlin

Amenities, Entertainment, Special Events

It isn’t quite Oktoberfest, but “Summer on the Roof” still offers a breezy beer garden.

Add the word "takeover" to any marketing material these days and one's mind goes straight to the web. However, the space that the radioeins station is taking over from Bikini Berlin this summer and early fall isn't the German shopping center's [...] Tactics Subscribers Read More...

Finally, Father’s Day Ads Without Power Tools

Advertising Creative Design, Design Studio

Stockland and its ad agency decoded “dad speech” to create a compelling online gift guide.

It's seems like we're stating the obvious, but a Father's Day campaign should first and foremost celebrate the parenting experience in all its form instead of being a mere collection of men-with-tools imagery. Stockland, thankfully, is putting [...] Tactics Subscribers Read More...

Pet Owners on LDO Marketers’ Radar

Amenities, Customer Service

New tactics are intended to make the most of a pandemic-fueled lifestyle trend.

Social distancing rules aren't only for humans. They also apply to four-legged friends. At least that's the case at London Designer Outlet (LDO). Shoppers visiting the UK center will spot some paw-shaped floor decals indicating where they can s[...] Tactics Subscribers Read More...

Here’s What You Should Read Next

Marketing Research, Shopping Center Business

Evolving consumer habits make revisiting branding strategies a must and a new book is full of handy tips.

It's been a while since we've added titles to our digital "shelf." With a change in seasons and the holidays looming in both hemispheres, we figured this was as good a time as any to revive the editorial section and share our latest find for ma[...] Tactics Subscribers Read More...

How Neuro-inclusive Is Your Play Area?

Amenities, Customer Service, Special Needs

WIP Collective shows that embracing diversity in placemaking projects goes beyond race and gender identity.

If you've never asked yourself that question, you're probably not alone. Yet, as far as the WIP (Work In Progress | Women In Practice) Collective is concerned, building for a neuro-diverse clientele is the way to fully achieve placemaking in pu[...] Tactics Subscribers Read More...

Who Doesn’t Love a Fashion Retrospective?

Advertising Creative Design, Design Studio

Communicating about shared past experiences is a good way to focus shoppers’ attention on your center’s enduring brand.

If you aren't sure what to do to mark your retail center's big anniversary, a good retrospective is a nearly foolproof marketing tactic. Going down memory lane, be it a culinary, fashion, or musical one, is always entertaining and rather effect[...] Tactics Subscribers Read More...

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