If You Name It, It’s a Club: St. Enoch Did

Food & Beverage, Sales Promotions & More

St. Enoch creates community and business for its F&B tenants with three little letters: EAT.

Uniforms are powerful symbols of belonging. On an even simpler level, so are names. Children do it instinctively to identify their band of brothers/sisters in street games and the same goes for college groups and community sports teams. St. Eno[...] Tactics Subscribers Read More...

The Little Summer Mall Getaway

Gift Cards, Gifts with Purchase, Sales Promotions & More, Seasonal Giveaways

Staycations are all the rage this season and it’s a good time for malls to revive their tourism partnerships.

Staring at government updates on COVID-related travel restrictions must be like watching paint dry for tourism professionals. Things are simply not moving quickly enough in the right direction to really get their industry going again. Some are [...] Tactics Subscribers Read More...

Longchamp Paris Saddles Up in Style

Advertising Creative Design, Design Studio

The equestrian-inspired ad campaign for the Le Pliage collection is a nod to the fashion house’s creative foundation.

Luxury-focused aspirational campaigns have taken a bit of a beating during COVID, with some consumers temporarily setting aside their first-world fashion problems to focus on more essential considerations such as health, wellness, family, and c[...] Tactics Subscribers Read More...

Back to Basics: Returns as Shopping Incentives

Loyalty Programs, Sales Promotions, Sales Promotions & More

Upon fully reopening, shopping centers and their tenants might be wise to eloquently re-state the obvious.

Few can argue that there is an experiential aspect to brick-and-mortar shopping that cannot be replicated online. Convincing consumers that buying on-site is just as convenient is harder, so an American mall developer is using store returns to [...] Tactics Subscribers Read More...

313@somerset Seeks Concepts for New Venue

Development News, Shopping Center Business

The top creative will get an opportunity to see his/her vision realized live at the Singapore mall.

One visual artist will get a major career boost when 313@Somerset chooses the winner of its summer creative competition. The Singapore shopping center and owner Lendlease have issued a call for entries to find works that can best represent and [...] Tactics Subscribers Read More...

Who’s Buying the VS Rebrand?

Advertising Creative Design, Design Studio, Retailer Roundup

The New Moon creative agency’s Brenda Martinez wonders if it isn’t simply too little too late for the once lingerie powerhouse.

It feels like Victoria's Secret has been falling out of favor for years, first gradually and then suddenly. The decline was precipitated by former exec Ed Razek's transphobic and body-shaming remarks and the subsequent cancellation of the VS Fa[...] Tactics Subscribers Read More...