Sustainable Luxury? HRO Is Giving It a Go

Retailer Roundup, Shopping Center Business, Sustainability

The retailer’s revamped building is its attempt to evolve towards a more eco-friendly future without sacrificing design tradition.

Implicit in the notion of luxury retailing is indulgence. That's not exactly what we tend to perceive as the ideal state of mind to consider, let alone pursue, sustainability. The team at Lemay architecture firm evidently is of a different opin[...] Tactics Subscribers Read More...

Here, Essential Services Include C-19 Pokes

Community Room, Customer Service, Services

This COVID-19 pandemic could be a dress rehearsal for future periodical outbreaks and retail centers can play a role in readying consumers.

Tweed Mall couldn't be more clear about what it believes that its Aussie customers should all be adding to their shopping list: Get vaccinated. The RetPro-managed center in New South Wales is now home to an NSW COVID-19 Vaccination Clinic, righ[...] Tactics Subscribers Read More...

Quiet on the Mall Set…Rolling…Action!

Entertainment, Special Events

Budding filmmakers find a summer residence in a California center’s vacant unit.

By this time next week, shopping centers across California will be fully open and, for the most part, back to pre-C business. The shift is evident in the line-up of activities that Westfield's Mission Valley mall has planned for its visitors, i[...] Tactics Subscribers Read More...

What’s the Deal with Dreary CR Events?

Community Room, Entertainment, Special Events

Community groups are ideal partners to beef up a mall’s post-pandemic event roster.

You can see them from a mall mile away. The makeshift signage, scattered pamphlets, and poorly lit spots—community group installations in shopping centers too often come across as marketing afterthoughts and GLA fillers. They can be so much m[...] Tactics Subscribers Read More...

This RL Campaign Idea Is Worth Copying

Advertising Creative Design, Design Studio

Ralph Lauren shows that so-called “real people” campaigns can be highly styled.

Howie Guja is a pro photographer and his wife Jana an equestrian—not your average mom and dad duo but still a real-life couple raising daughters, Lilly and Nora, in the well-off community of Bellport, Long Island (USA). They're the subjects o[...] Tactics Subscribers Read More...

Let the Retail Marketing Games Begin

Entertainment, Special Events

It seems that the Tokyo Olympic Summer Games are on and so are spirited retail special events.

The Olympic Games are normally a no-brainer when it comes to spinning off a major sporting event into a retail marketing theme. Using this year's Tokyo Games as activation anchor has been trickier because, until recently, it was uncertain wheth[...] Tactics Subscribers Read More...

What’s Next: Parkades as Art Galleries

Décor Themes, Design Studio, Parking, Property Management

Mundane amenities become opportunities for artists and experiential retail marketing.

The city of Montreal (Canada) has long promoted its downtown network of underground shopping galleries and parkades as one of its most valuable assets, especially during the winter months. To the convenience of moving around efficiently and she[...] Tactics Subscribers Read More...

Mall Gets Creative to Drive Kindness

Charity Partnerships, Community Room, Fundraisers

Danbury Fair’s collaborative project is turning good sentiments into action.

You can't put a price on kindness, but sometimes it takes funds to do some community good. Ben's Bell Project will soon get a financial boost to support its mission of teaching people the real impact that intentional kindness can have and it's [...] Tactics Subscribers Read More...

The Mall Adds Apiary to Sustainability Program

Community Room, Sustainability

Two of the center’s staff members stepped up to become on-site beekeepers.

Tracy Bateman and Tina Hall are retail professionals but, by the end of this year, they'll be able to add beekeeper to the list of skills on their resumes. The business manager and administrator at The Mall Luton (The Mall – UK) volunteered t[...] Tactics Subscribers Read More...

The Nostalgia Card? DSM Is Playing It

Facebook, Social Media Campaigns, Technology Lab

From fashion shopping to food favorites, memories are treasure troves for story branding and placemaking ideas.

With so many restrictions placed on their mobility and lifestyles, consumers have had to rely on their memories of more relaxing times to get through this past year. It's only logical then that retailers should be tempted to tap into nostalgia [...] Tactics Subscribers Read More...