Eggspressionist Art Hatches in Québec

The exhibit has been around the globe in various forms—from Ōita-shi to Dublin to New York City.

Stéphan Landry has plenty of reason to smile. The GM can now look forward to a slow return to normalcy at the Galeries de la Capitale (Québec, Canada) with the easing of COVID restrictions, and today the center is unveiling Eggspressionist Ar[...] Tactics Subscribers Read More...

RECon Takeaways: Driving Ancillary Revenue

Community Relations, Shopping Center Business, What's Next Market Focus

This past pandemic year has put community-minded retail marketing in the spotlight.

As the world shut down to deal with COVID-19, retail centers' role as community hubs became paramount. The sharpened focus on non-commercial activities came with its share of financial woes, but it also allowed marketing teams to prove their wo[...] Tactics Subscribers Read More...

Tanger Is Ready for Hybrid Shopping

Loyalty Programs, Sales Promotions & More, Technology Lab

Customers get access to local retail savings before they even step out the door.

Mall coupon books and point-based loyalty schemes are nothing new, but it certainly seems that the tech-powered side of those marketing programs is getting better and slicker. The Tanger Outlets digital coupon book strategy is a good example of[...] Tactics Subscribers Read More...

Gateway Sydney Caters to Business Needs

Amenities, Customer Service, Shopping Center Business

The Aussie destination’s primary goal is to feed hungry patrons, but it can meet a few other needs.

Shoppers have one thing on the brain when they visit Gateway Sydney, the dining precinct in the heart of the city's Circular Quay: Food. All types of food, from snacks to pick-me-up java cups to elegant restaurant meals. The on-site management [...] Tactics Subscribers Read More...

Pacific City Joins the #BeHere Campaign

Community Relations, Community Room

Summer reads are on offer for kids at the Huntington Beach destination’s mini-library.

Like sunscreen and flip-flops, a captivating book is always good to have on hand on a trip to the beach. There will be plenty of the latter for local and out-of-town children who visit Pacific City in Huntington Beach, California, this season. [...] Tactics Subscribers Read More...

Manufaktura Plays the Collectibles Game

Entertainment, Gifts with Purchase, Loyalty Programs, Sales Promotions & More

The retail activation and loyalty program booster matches the center’s new artful entrance signage.

With the fate of the upcoming Tokyo Olympic Summer Games still uncertain, the rush for commemorative mascots is likely on hold. That is giving a Polish shopping center a window to peddle its own series of branded collectibles.

Until June 12,[...] Tactics Subscribers Read More...