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Capilano Mall to Freshen Things Up

Pop-Up Stores, Sales Promotions, Sales Promotions & More

Rolling pop-up to expand the mall’s spring retail offering.

With health authorities across Canada telling residents to stay in their own communities and limit their interactions with people outside their bubble this spring, Mother's Day celebrations won't be entirely carefree. The restrictions pushed th[...] Tactics Subscribers Read More...

Who’s Controlling Your Ad Network?

Shopping Center Business, Technology Lab

Aussie real estate group is betting big on its in-mall digital ad network.

To outsource or not to outsource in-mall advertising? That is a question that marketers are increasingly asking themselves as the pace of retail digitization quickens all over the globe. For one development company, managing things in-house sim[...] Tactics Subscribers Read More...

Forrest Chase Community on Display

Community Relations, Community Room, Entertainment, Special Events

Public art is the vehicle that the Aussie center chose to celebrate Perth.

This week's visual marketing nod goes to Australia's Forrest Chase shopping center for its "Pieces of Perth" wall. The selfie-ready installation brings visitors up close to some of the city's iconic spots via backdrops—from Cottesloe Beach to[...] Tactics Subscribers Read More...

Mall Guide Cookies: Why Not?

Charity Partnerships, Community Room, Fundraisers

Edibles are the best hooks to get shoppers involved in initiatives that support your F&B tenants and other foodie stops across your city.

We know that food has been one of the strongest retail categories throughout the COVID-19 pandemic, but the trend hasn't benefited all sector businesses. Restaurants, especially small independents, have had their endurance tested while they did[...] Tactics Subscribers Read More...

This Earth Day, Just Press Play

Community Relations, Community Room, Sustainability

ClientEarth and the FRED & FARID agency hope to make their sustainability plea consumers’ next earworm.

Wherever you are and whatever you're up to, there's a playlist to help you sustain the beat of your daily life. Today being Earth Day, nonprofit ClientEarth and the FRED & FARID agency in New York City have a few more tracks to add to your libr[...] Tactics Subscribers Read More...

Brand Dreams Up Shades of Sustainability

Community Room, Sustainability

A food giant uses the regenerative power of arts and crafts to deliver its message.

Before you can effectively tackle climate change, you first have to look at the world as it truly is and then reimagine it in a more sustainable form. So, today, one Canadian company is unveiling a creative coloring campaign that will help move[...] Tactics Subscribers Read More...

Standing by Students During COVID

Sales Promotions & More, Seasonal Giveaways

The mall and its partners are helping students meet some of their basic needs.

The COVID pandemic has hit youths hard and Grand Littoral (Marseille, France) decided to do something to show them support in a very concrete way.

The center and two of its tenants, Biocoop and Carrefour, are holding a Student Solidarity Mo[...] Tactics Subscribers Read More...

Toy Drives Aren’t Just for Christmastime

Charity Partnerships, Community Room

Non-profit expands its program to help teach children in need STEAM through play.

The holidays might be the high season for children-focused charity fundraisers and drives, but COVID prompted an outreach organization to rejig its schedule and take up the challenge of distributing one million STEAM-related toys, books, and ga[...] Tactics Subscribers Read More...

intu Xanadú Whets Shoppers’ Tech Appetite

Apps, Sales Promotions & More, Seasonal Giveaways, Technology Lab

With more shoppers browsing and buying online, this Madrid center’s promo team is extending its web reach.

Consumers are morphing into hobby chefs, interior decorators, and DIYers of all kinds during this pandemic and they're looking for inspiration online. That has the marketing team from intu Xanadú (Madrid, Spain) relying more on digital channel[...] Tactics Subscribers Read More...

This Mall’s Female Blog Means Business

Community Relations, Community Room, Instagram

If you’re going to launch a community blog, make it culturally relevant.

As the world shut down to deal with COVID, many women bore the brunt of the family balancing act. More than a year after the pandemic's outbreak, things haven't changed much, moving female multitaskers to turn to each other and their community [...] Tactics Subscribers Read More...

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