There are no easy answers to the question, "What will now move consumers to continue visiting physical stores and brick-and-mortar centers?" The promise of enjoying a safe environment is a plausible one, but allowing everyone to go beyond the o[...] Tactics Subscribers Read More...

The year 2020 will go down in history for a variety of dubious reasons. But some companies will look back and triumphantly proclaim that it was the year they finally adopted artificial intelligence (AI) to grow their business. That's important [...] Tactics Subscribers Read More...

Category marketing meets community relations in Square One's Giving Kindness Giveaways. For seven days straight, the Mississauga (Canada) shopping center has been calling on its Instagram followers to take a moment, tag and compliment a friend,[...] Tactics Subscribers Read More...

This month, Val d'Europe shopping center in Marne-la-Vallée, France, has been focusing its CSR energy and resources on women who are actively contributing to their local region's development. Until this coming Sunday and in partnership with th[...] Tactics Subscribers Read More...

If you want to see what a true omnichannel marketing plan looks like, head over to the New York Fashion Week site. Well, for starters, it's not just a website but a virtual venue where registered subscribers gained full access to the event's pr[...] Tactics Subscribers Read More...

 Influencer marketing campaigns exploded for brands and companies during COVID, with their powerful ability to reinforce customer loyalty, give inspiration for increased product usage, attract new demographics of customers, and drive e-commerce[...] Tactics Subscribers Read More...

Australia's CaringKids should see its ongoing toy drive yield more donations now that Westfield Eastgardens is acting as a collection point. The charity is the winner of the center's Local Heroes CSR program, gaining a valuable boost for its mi[...] Tactics Subscribers Read More...

Choosing cultural traditions as the basis for retail sales promotion is entering dangerous territory because it fully exposes a brand's understanding of the chosen culture—or lack thereof. Lucky for store and mall promoters, the Metal Ox sign[...] Tactics Subscribers Read More...

It's a simple question that your center management team should be able to answer, especially now when brick-and-mortar retailers are under intense pressure to retain customers and produce sales so they can pay their rent and stay in business. T[...] Tactics Subscribers Read More...

Take one, read one, leave one. Running a book swap or offering shopping center visitors a mini free library has never been that complicated. Then you know what happened last spring. All of a sudden, the most simple of gathering and placemaking [...] Tactics Subscribers Read More...