The District Docklands Bets on Immersive Play

Entertainment, Special Events, Technology Lab

Aussie destination’s temporary installation stimulates visitors’ senses and offers a welcome creative outing.

Escapes from the everyday seem harder to pull off right now, which means it's the perfect time for retail destinations to up their entertainment game. At The District Docklands (Melbourne, Australia), Imaginaria is taking up some 10,765 sq. ft.[...] Tactics Subscribers Read More...

5 Trends Will Impact the Sales Craft in 2021

Sales Promotions & More, Shopping Center Business

Most CEOs would nod that the digital revolution is underway, but plenty of them haven’t fully understood what this means for their sales efforts, says CMO, Don Lee.

COVID-19 is accelerating the transition online, even for B2B enterprises, which means that CEOs need to ensure their sales teams have the digital skills and tools of engagement to win buyers, all without straying from timeless principles that s[...] Tactics Subscribers Read More...

Want Strong B2B Ties? Try This B2C Campaign

Community Relations, Community Room

A pop-up event moves shoppers to buy local and from brick-and-mortar stores.

When Rebecca Bird does her tenant rounds at Edmonton Green shopping center in London (UK), it's like taking a stroll through the community. As the retail manager, finding creative ways to support merchants and service providers has been a top p[...] Tactics Subscribers Read More...

These Tech Partners Want Your Windows

Technology Lab, Technology News

Transforming shop windows and digital screens into immersive displays is one way to monetize retail space right now.

With every problem to solve come new opportunities. Figuring out how to help retailers and commercial property owners make it to the other side of this pandemic is no different and a new marketing tech supplier is looking to become a key part o[...] Tactics Subscribers Read More...

Trinity Leeds Goes After Bad Gifters

Advertising Creative Design, Design Studio, Sales Promotions & More

Handy shopping guides organized by recipient should help form better habits.

Bad gifts, like ugly sweaters, are a bit of a thing. They make for popular Christmas party themes and a seemingly endless supply of content for social media feeds. This year, however, Trinity Leeds (UK) has a message for shoppers: Take 40 secon[...] Tactics Subscribers Read More...

Snow Days Aren’t Always Bad for Retail

Customer Service

Tech-powered event firm shows that social distancing doesn’t have to keep shoppers seeking entertainment in front of their screens.

Media outlets worldwide have been hyper-focused on one news angle in recent months: Which IRL experiences COVID-19 has robbed consumers of and how everyone longs for a return to past habits. A couple of retail partners are proposing a different[...] Tactics Subscribers Read More...

Fore!: CF Shoppers Hit the Ice

Entertainment, Special Events

Cadillac Fairview gives the game of golf a very Canadian twist at five of its properties.

Visiting shoppers won't have to worry about ending up in the bunker when they play Cadillac Fairview's creative brand of golf. They will, however, still need good hand-eye coordination. The Canadian developer is offering Frozen Fairways at five[...] Tactics Subscribers Read More...

Shoppers Know Best Who Star Retailers Are

Community Room, Retailer Roundup, Shopping Center Business

This simple online campaign could breathe new life into brick-and-mortar placemaking.

Relations between mall operators and their retailers have become increasingly tense over the past few months, with both groups so focused on their own survival through the pandemic that they've lost partial sight of each other's perspective. On[...] Tactics Subscribers Read More...

Westshore Debuts Variety Show on FB

Community Relations, Community Room, Entertainment

The shopping center has moved much of its programming to the Web to mitigate the impact of COVID-19 on its placemaking efforts.

An indoor community parade? Out of the question this holiday season. Westshore Town Centre (Westshore – Victoria, Canada) had to cancel its annual event due to COVID-19 concerns, but it still honored its tradition of facilitating local connec[...] Tactics Subscribers Read More...

Virtual Mall Tours: More than a Gimmick

Mall Websites, Technology Lab

COVID-fearing consumers want their shopping visits to be as efficient and quick as possible. Malls are responding.

It didn't take Australasian shoppers too long to slide back into old holiday habits and head to their favorite malls in search of Christmas gifts. AMP Capital is already recording customer traffic across its portfolio at 91% of what it was at t[...] Tactics Subscribers Read More...