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What’s Next: Contactless Shopping

Customer Service, Fundraisers

Westfield’s no-touch mask and tool kit does more than keep shoppers safe.

You know a product will be around for a while once brands start to personalize it for their own customers. We saw that with sustainability-related items such as reusable coffee mugs, shopping bags, and water bottles. Now, with COVID-19 likely t[...] Tactics Subscribers Read More...

It’s Shoppers’ Turn in the Limelight

Community Relations, Community Room

After celebrating essential workers, City Centre turns its attention to its own customers.

Maria Upton couldn't be prouder of her teenage daughter for having soldiered on during these past weeks of social distancing. In fact, she believes it deserves a reward. Her local Centre City mall's team agrees.

During the coronavirus pandem[...] Tactics Subscribers Read More...

Another Day, Another Prize

Sales Promotions & More, Seasonal Giveaways

This reopening month, Glatt is encouraging shoppers to connect online daily.

Countdown prize calendars have a way of getting shoppers hooked. Maybe it's the ticking clock or the little rush they feel as they wait to find out whether or not they've won. Whatever it is, the marketers at Glatt shopping center (Wallisellen,[...] Tactics Subscribers Read More...

Back to Fashion Basics at Sylvia Park

Fashion Blogs, Style Lounge

YouTube is the Kiwi Property mall’s platform of choice to get customers stoked about the coming change in season.

Lockdowns have robbed some consumers of the daily impetus to care for their personal appearance, so getting back into a fashionable routine might take time and baby steps. Sylvia Park and its Kiwi Property (KP) owner got a jump on the process.

[...] Tactics Subscribers Read More...

Wellgate Taps Youth for CSR Initiative

Community Relations, Community Room

School children’s design contest tied to the mall’s donation to key workers.

COVID-19 has forced consumers and those who court them to rethink what it means to be social. For shopping center manager, Morag Dennis and her team at Wellgate (Dundee, Scotland), the definition finds its roots in social mindfulness. Earlier t[...] Tactics Subscribers Read More...

App Power to the People

Apps, Technology Lab

Following a successful test in Tempe, the tech firm is applying its app-based retail sales solution to Tucson and the greater Pima County.

It's up to consumers how wide they wish to reopen their wallets and for what, but a new private/public partnership might demonstrate that there's no harm in making it easier to pry them by bringing shoppers and businesses in their communities c[...] Tactics Subscribers Read More...

Stockland Announces Grant Recipients

Community Relations, Community Room

Aussie developer awards A$276k to organizations nationwide.

Health, wellness, education, and environmental initiatives will be the primary focus of Stockland's national CARE Grants Program this year. The Australian diversified property developer has just announced that it would support 266 local organiz[...] Tactics Subscribers Read More...

Why You Must Act Digital Before It’s Too Late

Contributors, Shopping Center Business, Technology Lab

COVID-19 has only stressed the need for meaningful virtual interactions with customers and employees.

Sometimes businesses neglect marketing initiatives that will benefit them long term for the sake of doing what’s most expedient. And unpredictable events, like the current COVID-19 pandemic, make it painfully clear that we must prioritize dig[...] Tactics Subscribers Read More...

What’s Next: Distance Art in the Parkade

Entertainment, Special Events

The Cologne Bonn Airport is doing its bit to fill the art venue gap that COVID-19 created.

Some art exhibits are just as memorable for how they're staged as for the works they feature. That could very well be said for the "Nachtbrötchen" (or night bites) cultural project that took over one of the parkades at Germany's Cologne Bonn A[...] Tactics Subscribers Read More...

This Is a Cheap Trick in a Good Way

Gift Cards, Seasonal Giveaways

Belmont Forum is testing the lure of the quick online win to drive traffic this month.

Retail marketers have long said that one of their duties was to relieve consumers' pain points. That's all well and good, but COVID-19 has thrown a wrench in that strategy, as shoppers are finding it tough to justify non-essential trips to the [...] Tactics Subscribers Read More...

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