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Social Media Campaigns, Technology Lab
Cherry Lane has a new installation that will fit its seasonal promotional needs all year long.
Interactive, current, and attractive to all demographics were the marks that Andrea Davison focused on hitting when she was brainstorming ideas (with herself) for a new promotional strategy at the wee hours of the morning. The marketing directo[...]
Community Relations, Special Events
If you’re tired of that midweek productivity lull, try commiserating with shoppers.
It takes extra motivation to do anything on "hump Wednesday"—work, home chores, even shopping. It isn't any easier for mall teams trying to keep traffic and sales up between weekends. Giving customers a boost of energy is how one Florida cent[...]
Community Relations, Community Room
The program anchors a month-long celebration that builds community momentum.
Retail marketers are standing at a crossroads these days, with more female-focused programming than ever before yet just as many money-grabbing schemes as there are true CSR-minded initiatives. Events and promotions of both kinds will be coming[...]
Amenities, Community Room, Customer Service
District partnership offers grown-ups a break from their 9 to 5 routine.
On any given weekday, if you stroll along east side Broadway in New York City to catch a few sun rays, chances are you'll be surprised by an unusual sight: Midtown Recess…for adults. It's a wellness program that keeps local workers coming bac[...]
Customer Service
This is only the second time that the public art piece has been erected, after a first version at the Palais de Tokyo museum in Paris.
Public art is central to Rundle Mall's brand identity. That's evident in one of the ways that the destination and its surrounding community are celebrating the Adelaide Festival's 60th birthday this year. In association with John Kaldor, Austra[...]
Food & Beverage, Sales Promotions & More
A mall team sets the table and puts special events on the menu to make sure guests do show up.
Build it and they will come, or head to the competition, or order online for home delivery. That's the new reality for F&B destinations so one Aussie commercial real estate team came up with a few more incentives to drive its shopper traffic.
